Our Clients

We work with companies of all shapes, sizes and industries.

Click on our clients’ logos or scroll down to read how we helped them.

After The Flood
After The Flood
General Assembly
General Assembly
Reuters Institute for the Study of Journalism
The Reuters Institute for the Study of Journalism
Ticckle Media
Ticckle Media

After The Flood

After The FloodAfter The Flood is a data design agency. They help their clients make sense of the data deluge for their customers and organisations. They make digital products and video so that people can understand, act on or profit from the data around them. Find out more at aftertheflood.co.

How Product People helped After The Flood

Christopher worked with After The Flood at BBC Future Media to prototype an internal live audience data visualisation application called BBC Stream.  He ran prototyping workshops, and assisted with the user experience design to deliver and test mock-ups of the mobile-first, responsive application with stakeholders.

Christopher then moved on to another project at After The Flood to deliver a new equity research publication platform called Optic for investment bank Liberum.

Meanwhile, Jock was running After The Flood’s project for the NIKE Foundation to develop a working prototype of Girl Impact Map, a GIS data analytics and visualisation product to support humanitarian projects in Rwanda.

This concept-to-delivery project involved:

  • eliciting user needs by conducting stakeholder interviews and product discovery workshops in Rwanda and the UK;
  • working with visual and user interface designers to translate users needs into product mockups;
  • setting up the development, testing, communication and Agile delivery systems to build the product;
  • managing the project budget and sourcing geodata specialists;
  • establishing best practices for data sourcing and curation; and
  • working with developers to translate the information architecture and designs into finished product.

“Jock is passionate about the ability for product management to focus the business on audience needs first and foremost. He is a very capable logistician and has particular aptitude around data-focussed projects where he brings a lot of experience to bear in pushing for integrity and structure of data in products that meet user needs.”

Max Gadney, Founder, After The Flood


BBCBBC Future Media is the driving force behind the BBC’s digital media proposition. They design, develop and run digital services and products. Their aim is to allow audiences to enjoy the BBC’s best content via their preferred route, whether that’s online, tablet, mobile, or through internet-connected TV.

The BBC Academy is the BBC’s centre for training. It houses the Colleges of Journalism, Production, Technology and Leadership.  The Academy puts training and development at the heart of the BBC and also works with the wider broadcast industry, equipping people with skills they need for a lifetime of employability in the ever-changing media landscape.

How Product People helped the BBC

In addition to our earlier work with After The Flood on BBC Stream, Christopher joined the team at BBC Future Media as an interim product manager while recruitment for a full-time hire was ongoing.

Jock also worked with Nic Newman to deliver training on Data-Driven Decision Making to product managers from the BBC and Government Digital Services (GDS) though BBC Academy.

Brian Carroll

“I had a career counselling session with Jock, and found him supportive, insightful and knowledgeable. Thanks Jock!”

Brian Carroll, Product Manager, Affectv

Charley Radcliffe

“Jock’s experience and expertise were invaluable in helping me unlock my next moves and direction – a great listener coupled with a strong analytical mind enables him to coach and encourage in just the right way.

“Grab a coffee with him, you won’t regret it.”

Charley Radcliffe, Product Development Director, OnScroll

Claus Geissendoerfer

“I’ve met with Jock several times and asked him for advice. I consider him as THE go to person for product management in startups.

“He is a clear thinker and analyses situations quickly and provides constructive feedback. Jock is highly professional but also extremely personable making him a great person to interact with.”

Claus Geissendoerfer, Consultant turned Tech Entrepreneur

General Assembly

General AssemblyGeneral Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Find out more at generalassemb.ly.

How Product People helped General Assembly

Since October 2012, Jock has been running evening workshops to train people on Effective Usability Testing and Building a Minimum Viable Product (MVP).  Jock also now also gives the 10-week Product Management course.

“I had the pleasure of first working with Jock at the earliest point of our business in London. Since then he has emerged as our go-to partner for any training related to Product Management.  His knowledge is incredibly expansive but his ability to communicate both advanced and simple topics is second to none.

“In addition to being professional, reliable, and intelligent, Jock is incredibly personable and an overall joy to work with.  I look forward to the days when Jock is in our office because I am confident that our students will receive a great experience and a first-class education.”

Matt Cynamon, Regional Director, UK & Germany, General Assembly


InklingInkling helps you find great gifts – why not take a look for yourself at an-inkling.com?

How Product People helped Inkling

Jock helped the co-founders out with their product strategy though a combination of consulting, hands-on product management and coaching.

The Reuters Institute for the Study of Journalism (RISJ)

Reuters Institute for the Study of JournalismThe Reuters Institute for the Study of Journalism is Oxford’s centre for research into news media. It was established in autumn 2006, with core funding from the Thomson Reuters Foundation, and is part of the Department of Politics and International Relations at the University of Oxford.  Find out more at reutersinstitute.politics.ox.ac.uk.

How Product People helped the RISJ

Since 2012, the RISJ has been publishing an annual report on the consumption of traditional and digital news across different countries. It is now one of the largest comparative studies of online news habits ever carried out and reveals national differences in our online behaviour.

For the 2013 report, its editor Nic Newman wanted to create a dedicated website to provide wider access to the report, its survey data and charts. As part of a team of designers and web developers, Product People added the copy from both the 2012 and 2013 reports into WordPress, applied SEO and created the interactive charts that can now be seen at digitalnewsreport.org.

The 2013 Reuters Digital News Report was launched in Paris and London on 20th June 2013 and quickly gained widespread press coverage in the UK, US and France, with articles featuring the reports findings published on BBC News, The Guardian, The Financial Times, The Times, The New York Times, Le Monde and elsewhere.

“We set out to make the best report site ever – and we’ve done that. It looks fantastic, is easy to navigate and I’m proud of the content too.”

Nic Newman, Editor of The Reuters Institute Digital News Report

Press coverage for the Digital News Report


SwiftServeSwiftServe is tackling the challenge of the cost-efficient delivery of large volumes of data (e.g. video) over the internet. SwiftServe provides Content Delivery Network (CDN) services and caching appliances to some of the largest networks and content providers in the world.  Find them at SwiftServe.com.

“Jock helped SwiftServe at a pivotal time in our growth, when we needed to bring in more formal product management processes, and hire dedicated staff.

“Jock hit the ground running, gaining a very rapid understanding of our technology and business requirement. He laid the foundations of our present product management. We would recommend Product People to other startups who want to make their product delivery more efficient and successful.”

Adam Twiss, Founder and CTO, SwiftServe

“Jock stepped into a complex situation and was quickly able to step up to the plate and provide good insight on how to move forward. I enjoyed working with Jock and was happy with everything he was involved with. I’d use Jock’s services again when the need arises.

Rob Denison, Head of Development, SwiftServe

How Product People helped SwiftServe


In the early phases of growth, SwiftServe’s product management function had been handled by splitting the day-to-day responsibilities between the CTO and Head of Development.  With the increasing demands of running the business, managing the development team and the growing number of products, it was becoming clear that a dedicated product manager was needed. However, finding the right person for the job would take time, and the need was becoming pressing.


SwiftServe engaged Product People to help.  The initial proposal was for Product People to assist in three main ways:

  • to define and establish robust processes to streamline how product requirements were gathered, prioritised, implemented and launched;
  • to source and recruit a full-time product manager, then coach the new recruit during a handover period; and
  • to research and document market, competitor and product performance information to assist with the handover.

Later, SwiftServe also used Product People to proof-read and edit their product manuals prior to publication.


In under three months, Product People successfully helped SwiftServe to:

  • establish and document Agile product management processes tailored to their needs;
  • source and recruit a full-time product director;
  • define the launch process and apply it to their new SwiftCMS product;
  • research, collate and document market, competitor and product information; and
  • proof-read, edit and apply a consistent voice to their user manuals prior to publication.

As a result of the move to the Agile methodology, there is now much greater visibility across the business of what is ready, what is being worked on by development, and what is on the future roadmap.  The developers also have a greater sense of responsibility and ownership for their work, and are better engaged in the process than before.

SwiftServe has now hired an experienced product director who, as a result of the help provided by Product People, has been able to become fully responsible for the product strategy in a short time.  Both the CTO and Head of Development are now freer to concentrate on growing the business and managing the development team respectively.


Ticckle MediaTicckle is a video debate platform for the future. Here, there are no right or wrong answers – only opinions. You have 30 seconds to make someone think. Come on in at ticckle.com.


WigwammWigwamm is an auction for rental property, every Monday night. One list of properties that exist, with no fear of being told “sorry, it’s just gone”. Ask rayhan@wigwamm.com for more info or check out the demo here: Wigwamm.com.

“Product People is led by a/the charismatic Jock. His experience allows him to quickly focus a discussion on what matters. He helped us to forget what was distracting us and build something really useful.

“Jock quickly unlocked the solutions we were looking for, because he knew where to look.

“Saved time, great value and he just ‘got it’. Thanks Jock.”

Rayhan Rafiq Omar, Founder, Wigwamm

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    2. […] website for the first time.  The site launched last week on 20th June and there’s been some great press coverage.  Nic also had the following to […]