Open books are pinned to a wall like overlapping tiles (Photo by Patrick Tomasso on Unsplash)

I Manage Products blog
& PRODUCTHEAD newsletter

Subscribe for free to receive a regular dose of product management goodness.

Articles, live talks and videos, straight to your inbox.

Choose either, both or none – it’s entirely up to you.

Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.


PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


  • PRODUCTHEAD: Ingredients for alignment
    by Jock Busuttil on Monday, 13th May 2024

    » For better alignment, leaders should only communicate the why and what of the goal to their teams » Auftragsklärung facilitates alignment through both top-down and bottom-up goal setting » Try to communicate your work’s value to stakeholders in terms they will understand » Alignment is a system in dynamic equilibrium

  • PRODUCTHEAD: Showing your value
    by Jock Busuttil on Monday, 6th May 2024

    » One definition of value is the impact of a product team’s work on the company’s success » To deliver value quickly as a new starter, understand people, problems, context, process and culture » We rarely show value to users, the business and others affected by our product on the same journey map – why?

  • PRODUCTHEAD: Sometimes you just need to start over / Mental models
    by Jock Busuttil on Monday, 29th April 2024

    » The Prisoner’s Dilemma shows us that cooperation is a winning strategy in the long term » Faciliate more rational decision-making by helping stakeholders to understand the context better » A mental model is a compression of how something works, keeping key information and ignoring irrelevant detail

  • PRODUCTHEAD: Coaching is outsourced willpower
    by Jock Busuttil on Monday, 22nd April 2024

    » Common challenges leaders encounter are a lack of trust for their teams and executives, a lack of coaching, and letting go of control » How others perceive the value and effectiveness of the product team’s work holds immense transformative power

  • PRODUCTHEAD: A quick overview of discovery
    by Jock Busuttil on Monday, 15th April 2024

    » Have a bias to test, learn, and to put code in production » Feed what you learn from exploring solutions back into your understanding of the problem » Help stakeholders visualise their ideas to make them easier to challenge, assess risk and test out

  • 92: Moving up to a CPO or VP Product role
    by Jock Busuttil on Wednesday, 10th April 2024

    Stepping up to a CPO or VP Product role doesn’t so much change what you do. Rather it amplifies everything. This guide lets you know what to expect.

  • PRODUCTHEAD: A reality check
    by Jock Busuttil on Monday, 8th April 2024

    » Customers care about your mission, less about how you’re achieving it » For rapid feedback in discovery, ship and learn from more users, earlier » Changing something that’s been that way for years is hard because of the inertia behind it

  • PRODUCTHEAD: A little (self-)respect
    by Jock Busuttil on Monday, 25th March 2024

    » Product people are tired of being held up to unrealistic standards » It important to remember what’s in your control and what isn’t » Now is the time to be extra rigorous with finding product-market fit

  • PRODUCTHEAD: Product-led growth product management (wut?)
    by Jock Busuttil on Monday, 18th March 2024

    Product-led growth: » is a strategy where the product itself sells itself through features and usability » can create self-perpetuating growth loops » can be even more effective when combined with growth product management company-wide

  • I want to update my pricing strategy. Where do I start?
    by Jock Busuttil on Tuesday, 12th March 2024

    “I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?”

  • PRODUCTHEAD: On brand
    by Jock Busuttil on Monday, 11th March 2024

    » Brand provides emotional context, which creates a contact between you and your customers » Brands evoke a subtle mix of people’s hopes, dreams and aspirations » Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture

  • PRODUCTHEAD: When everyone’s using genAI to apply for jobs
    by Jock Busuttil on Monday, 4th March 2024

    » Larger companies are far more likely to hire for intern, junior or associate level PM positions, but competition will be greater » Product success comes from the way its product manager makes decisions, thinks, communicates and relates