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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.
PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.
- 94: New technology alone is not the answerby Jock Busuttil on Wednesday, 12th March 2025
Generative AI, large language models, agentic AI (and whatever comes next) each has its own strengths and weaknesses. What they’re not is a panacea or a magic bullet. New technology is not going to suddenly make all the challenges facing an organisation disappear overnight. Why? Because more often than not, those challenges are social not technological. Technology alone rarely solves ‘people problems’.
- PRODUCTHEAD: Product-led sales / product value / context & intentby Jock Busuttil on Monday, 10th March 2025
» Switching to a product-led sales movement should not be a hard pivot but a blended transition » The product must demonstrate its own value regardless of whether sales people are involved » Intent adds nuance to the classic “strategic, execution, and planning” cascade
- PRODUCTHEAD: The right kind of conflictby Jock Busuttil on Monday, 3rd March 2025
» Conflict in product management is unavoidable » Some conflict is actually desirable and healthy » You can learn to assess and manage conflicts more constructively
- PRODUCTHEAD: New tech = new responsibilitiesby Jock Busuttil on Monday, 24th February 2025
» The negative effects of social media algorithms were an early warning for the consequences of generative AI » As product managers, we have a duty of care to our users » The unpredictability of genAI poses varying risks of harm to users depending on the context
- PRODUCTHEAD: I’ve solved the whole genAI problemby Jock Busuttil on Monday, 17th February 2025
» Comprehensive introductory training on large language models (LLMs) » Nonverbal communication can make assistive robots more effective » Practical suggestions to foster greater alignment between product and go-to-market teams
- PRODUCTHEAD: What a difference a year makesby Jock Busuttil on Monday, 10th February 2025
» Empowered teams don’t work without alignment » Transparency is a precursor for alignment and trust » A clear area of focus is needed to make OKRs effective
- PRODUCTHEAD: ROI is wildly imprecise / Product operating systemby Jock Busuttil on Monday, 3rd February 2025
» With ROI, development estimates may be optimistic; revenue estimates are often more so » Your organisation has an operating system — the way it works — even if it’s not consciously designed
- PRODUCTHEAD: Time passes …by Jock Busuttil on Monday, 27th January 2025
» Achieving ambitious goals takes years of slog and perseverance — there’s no fast-forward button » Successful companies such as IKEA use time as a strategic advantage » There’s no single ‘right’ strategy — what matters more is choosing a good one and sticking with it long-term
- PRODUCTHEAD: Tharin × Cutler on product operating modelsby Jock Busuttil on Monday, 20th January 2025
» Define in an operating model team sizes, roles, and responsibilities » Reduce single points of failure and promote shared accountability » Establish a shared language around team and domain evolution » Stay firm on the chosen operating model and evaluate it within a specific timeframe
- PRODUCTHEAD: Angel Delightby Jock Busuttil on Monday, 13th January 2025
» In time our use of genAI will balance out with the human touch » Learn what genAI can and can’t do, and how far it can be trusted » LLMs will most likely take over the routine writing that holds organisations together
- PRODUCTHEAD: ICYMI holidays 2024 editionby Jock Busuttil on Monday, 6th January 2025
» Highlights from 2024’s guests on Melissa Perri’s podcast » Office politics isn’t always distasteful » Applying common sense can by stymied by the organisational culture » User research is a discipline — it requires trained practitioners
- PRODUCTHEAD: The most popular of 2024by Jock Busuttil on Monday, 16th December 2024
» Most read edition: ‘Showing your value’ — why to focus on high impact work » Edition with most clicks: ‘Enough handwringing already’ — let’s not write ourselves off as a profession quite yet » Most clicked article: ‘AI discovers that not every fingerprint is unique’ — upending a long-held belief in forensics