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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.


PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


  • PRODUCTHEAD: This article was NOT written by AI
    by Jock Busuttil on Monday, 23rd January 2023

    » When there is a financial incentive, people will industrialise technology to automate money-making activities » Authoritative-sounding yet factually inaccurate content generated by AIs is harmful » Product managers should be primarily concerned with what is best for users from an ethical point of view

  • PRODUCTHEAD: Choose your own adventure
    by Jock Busuttil on Monday, 16th January 2023

    » A good product roadmap needs good leaders and clearly articulated goals » Make every roadmap goal specific and measurable » Ensure your team owns your roadmap as much as you

  • PRODUCTHEAD: How to protect your startup’s product idea
    by Jock Busuttil on Monday, 9th January 2023

    » Rarely can we attribute inventions in digital technology to one individual or company » The best ideas can’t be copied — it’s all in the execution » Guides to patenting inventions in the UK and US

  • PRODUCTHEAD: 2022 in review
    by Jock Busuttil on Monday, 12th December 2022

    » Reflecting on product management in 2022 » The most opened PRODUCTHEAD editions of 2022 » Back in the new year 🙂

  • Will platforms conquer the world?
    by Jock Busuttil on Saturday, 10th December 2022

    Product managers of software and hardware platforms face unique challenges that PMs of ‘regular’ products do not. In this panel discussion, Hans-Bernd Kittlaus discusses platform product management with Samira Negm, Peter Stadlinger and Jock Busuttil.

  • PRODUCTHEAD: The demented game show
    by Jock Busuttil on Monday, 5th December 2022

    » Some people think about problems directly; others think through the problem via potential solutions » Organisations often jump straight into action without establishing a foundation for coping with uncertainty » If one group has all the decision-making power, others cannot properly contribute

  • PRODUCTHEAD: Writing a product manager job description
    by Jock Busuttil on Monday, 28th November 2022

    » The wording of your product manager job description could be putting off good candidates » Listing excessive requirements for the role will deter risk-averse candidates » Think about why you’re hiring and the candidate attributes you need most » Don’t copy-and-paste other job descriptions — they won’t describe what your organisation needs

  • PRODUCTHEAD: Trust and transparency
    by Jock Busuttil on Monday, 21st November 2022

    » Humility and authenticity go a long way in building trust » It is hard both to share data when expected, and to do so in a way that is trustworthy and acceptable to the public » “Nobody ever read a simple sentence and thought ‘well, that was too easy to understand.’” » With care it is possible to create valuable products with user data while maintaining trustworthiness

  • As head of product, should I be a player-manager, or hire and delegate?
    by Jock Busuttil on Wednesday, 16th November 2022

    “Hi Jock, There’s plenty that needs doing. As head of product I could focus on the hiring process and delegate, or I could get stuck in with the products as a player-manager. What’s the right balance?”

  • PRODUCTHEAD: Empathy with the engineering team
    by Jock Busuttil on Monday, 14th November 2022

    » Create space for your engineering team, understand the ebbs and flows of work, and help them to avoid burn-out » Work to understand the technical complexities facing the engineering team » Engineers typically focus on a small number of large tasks » Product and engineering overlap: clarify who does what

  • PRODUCTHEAD: Products with a fatal flaw ☠️
    by Jock Busuttil on Monday, 7th November 2022

    » Encourage continual scrutiny of your product’s central flaws — talk openly about the elephants in the room » Cognitive biases lead us away from rational thought and objective truth » Research and evidence help us to neutralise biases

  • PRODUCTHEAD: Understanding the user’s perspective
    by Jock Busuttil on Monday, 31st October 2022

    » A common language about research is vital for building a team’s capability » Customers are only reliable sources about their own experiences » The way we think about product is determined by the language we use