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Founder of Product People Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.


PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


  • PRODUCTHEAD: Dear Santa …
    by Jock Busuttil on Monday, 6th December 2021

    » Get people to buy you stuff you actually want for Christmas 🙂 » 5 touchstone books for product managers

  • PRODUCTHEAD: Incentives and behaviour
    by Jock Busuttil on Monday, 29th November 2021

    » Plans for the short and long term are often easier to define than those for the medium term (1-3 quarters) » A North Star Metric is a leading indicator of sustainable growth » It is the single metric that best captures the core value that your product delivers to customers

  • PRODUCTHEAD: John Cutler’s North Star Metric
    by Jock Busuttil on Monday, 22nd November 2021

    » Plans for the short and long term are often easier to define than those for the medium term (1-3 quarters) » A North Star Metric is a leading indicator of sustainable growth » It is the single metric that best captures the core value that your product delivers to customers

  • PRODUCTHEAD: To specialise in product management?
    by Jock Busuttil on Monday, 15th November 2021

    » There are 4 emerging product manager specialisms » You can recruit different flavours of product manager by thinking along 3 axes

  • 83: 5 tips to ace your first impression at a new job
    by Jock Busuttil on Wednesday, 10th November 2021

    Because so much of product management is about working with people, it’s important to take time to reflect on the kind of first impression you make to those people. In this latest entry for my series of 100 things I’ve learned about product management, I pass on my coaching advice to help you make the best possible impression every time.

  • PRODUCTHEAD: Prize winners / reinventing HR
    by Jock Busuttil on Monday, 8th November 2021

    » Winners announced for the #ProductCon prize draw » Netflix on HR: “Be honest, and treat people like adults” » How commission-based recruitment usually works, from an insider

  • PRODUCTHEAD: Dear younger me …
    by Jock Busuttil on Monday, 1st November 2021

    » In product management, people matter most » Diverse teams build better products » A mentor or coach can be like a north star for your career » Care for the craft and remember to pay it forward

  • PRODUCTHEAD: Win a VIP ticket to #ProductCon Online
    by Jock Busuttil on Monday, 25th October 2021

    I’m mixing things up a bit this week with a special offer for you. Product School have kindly given me 9 VIP tickets to their November #ProductCon Online, so I’m offering them to you.

  • PRODUCTHEAD: Tsundoku (piles of books waiting to be read)
    by Jock Busuttil on Monday, 18th October 2021

    » Piles of books by experts in disciplines you’ll be working with on your product team

  • PRODUCTHEAD: Facilitating workshops
    by Jock Busuttil on Monday, 11th October 2021

    » Meetings are for information exchange, workshops are for solving problems » With hybrid working, adopt a “remote first” mindset to avoid divisions in your team » Poor workshop facilitation discourages future participation » Reflection gives everyone a chance to contribute and listen

  • PRODUCTHEAD: Product management in charities
    by Jock Busuttil on Monday, 4th October 2021

    » Charities’ strategy should focus on the future, not the annual planning cycle » Break the habit of surveys and focus groups with user interviews » The COVID-19 pandemic has accelerated growth in digital fundraising » Commodity services free teams from reactive and defensive development patterns  to truly innovate

  • 82: Replatforming the cash cow
    by Jock Busuttil on Wednesday, 29th September 2021

    Engineering teams are choosing to work on projects that make them look busy, but which don’t actually move things forward. What they’re usually working on is a convoluted — and arguably doomed — attempt to replatform a legacy ‘cash cow’ product.