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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.


PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


  • 93: What to expect from your face-to-face product manager interview
    by Jock Busuttil on Wednesday, 17th July 2024

    Your product manager interview is as much about you getting to know your interviewers as it is the other way around. Here’s what you can expect along with my tips for standing out from the crowd.

  • PRODUCTHEAD: Frame performance in context
    by Jock Busuttil on Monday, 15th July 2024

    » Failure to adapt and iterate on team structures and processes will result in your strongest product people leaving » Accepting that an employee might thrive in another environment is accepting that you (as their manager) could have done a better job

  • PRODUCTHEAD: Moulded to fit in
    by Jock Busuttil on Monday, 8th July 2024

    » Vocal self-confidence in the midst of uncertainty has become a desirable trait in leaders » There must also be space for quieter, more contemplative leadership styles

  • PRODUCTHEAD: Shape Up
    by Jock Busuttil on Monday, 1st July 2024

    » Shape Up is a collection of product development techniques that happen to work for Basecamp » Just because they work in Basecamp’s context doesn’t mean they’ll work for yours » OMG so problematic

  • PRODUCTHEAD: Finishing versus starting
    by Jock Busuttil on Monday, 24th June 2024

    » If context is continually changing, aim for incremental progress and let go of perfectionism » Balance the need for action with the drive to understand both the problem and your biases » Change is like a sledge stuck in the ice: hard to get moving, but easier to keep moving once freed

  • PRODUCTHEAD: Doomed to repeat their failures
    by Jock Busuttil on Monday, 17th June 2024

    » Software is never ‘done’ even if you choose to ignore it for a while » A ‘training wheels’ framework to get a team started should be treated as a throwaway experiment » Clarity is not the same as certainty, although it helps you manage the uncertainty

  • PRODUCTHEAD: 60 seconds to negotiate
    by Jock Busuttil on Monday, 10th June 2024

    » When negotiating, don’t pitch, listen » To minimise residual influence, negotiate each point independently » When trust is low, consider making a concession contingent on the other party reciprocating » Conceding because you don’t want to upset the other party is a losing scenario

  • Follow I Manage Products in the fediverse
    by Jock Busuttil on Thursday, 6th June 2024

    You can now follow all posts published to I Manage Products directly using your favourite Fediverse platform: @posts@imanageproducts.com Alternatively, you can follow the feed of posts I write using @jock@imanageproducts.com

  • PRODUCTHEAD: Speaking the same language
    by Jock Busuttil on Monday, 3rd June 2024

    » Speak the language of C-level by focusing on revenue, customer benefits, and financials » Without understanding, there can be no empathy » Product managers need to be able to communicate with a wide range of people using different languages » The worst product managers only speak in the language of product management

  • PRODUCTHEAD: Good product managers are catalysts
    by Jock Busuttil on Monday, 27th May 2024

    » Good product managers amplify the ability of an organisation to generate value » Successful companies have figured out how to align quality, customer value, and sustainable velocity » With no formal entry requirements, many people have piled in to product management with little care for the craft

  • PRODUCTHEAD: Enough handwringing already
    by Jock Busuttil on Monday, 20th May 2024

    » Be involved and interested, but not on the critical path » Talk about the ideas you threw away, in commercial language » Founders are rejecting the generic advice to delegate everything — this evolves the product manager role

  • PRODUCTHEAD: Ingredients for alignment
    by Jock Busuttil on Monday, 13th May 2024

    » For better alignment, leaders should only communicate the why and what of the goal to their teams » Auftragsklärung facilitates alignment through both top-down and bottom-up goal setting » Try to communicate your work’s value to stakeholders in terms they will understand » Alignment is a system in dynamic equilibrium