Jock talks with a training attendee

Product management coaching,
consulting and training

Helping people to build better products,
more successfully, since 2012.

What we do


We coach product managers and leaders one-to-one. We help with professional development and instil good product practices.


We have trained hundreds of product managers in companies and UK government. We can train your team at your office or remotely.

Product managers

We provide interim product managers and leaders on a freelance basis. We can join your existing product team or build a new one.

Content creation

We create and licence product management content and training courses. We can write product management content for your organisation.

Events and talks

We offer product management experts to speak at conferences and events as a keynote, panel participant or host.

What our clients say

“We worked with Product People over the past 6 months or so. They’ve been invaluable in supporting our need for interim product leadership at Prolific. I would absolutely work with Jock and team again in future!”

Phelim Bradley
Chief Executive Officer, Prolific

“At Saberr Jock helped us get from a disorganised product discovery and dev process into something that is data-led and works really well for our own team, without just saying ‘follow this rigid practice’.

“I would thoroughly recommend him both as a product manager and as a product team coach. The guy really cares about making you succeed.”

Nik Brbora

Nik Brbora
Chief Technology Officer, Saberr

“Jock is an inspiring and incredibly experienced product leader and mentor. His skills range from day-to-day coaching of product people, to influencing an entire organisation to embrace a disruptive yet positive change.

“He has been instrumental in my personal growth as a product leader but also as a person.”

Ludovic Lacay

Ludovic Lacay
Co-founder & Chief Product Officer, Napo
formerly Chief Product Officer, Tictrac

“I’ve met with Jock several times and asked him for advice. I consider him as THE go to person for product management in startups.”

Claus Geissendoerfer

Claus Geissendoerfer
Agile Coach

Mind The Product logo
eWise logo
Government Digital Service logo
Saberr logo
BBC logo
Brainmates logo
General Assembly London logo
What Users Do logo
Reuters Institute for the Study of Journalism logo
University of Cambridge Information Services logo
Ministry of Justice logo
Tictrac logo

The Practitioner's Guide To Product Management book cover

The Practitioner’s Guide To Product Management

by Jock Busuttil

If you’re new to product management and wondering what it’s all about, or if you’re a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

“This is the absolute must-have book for product managers. I’ve been a PM for 15 years and have supervised other product managers. It’s required reading for my team.”

Tim H.
Senior Product Manager


“I wish this book was published when I started out in product management. It gives a really wonderful overview of what product management is and involves on a day to day basis.”

Keji A.
Head of Product

Get in touch

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    Write to us

    Product People Limited
    65 Letchworth Road
    SG7 6AB
    United Kingdom