Case study:
Brainmates
Original training to fuel a national insurer’s digital transformation.
Brainmates helps clients build products customers love through product management training, consulting services, events and career development programs.
“Jock not only knows about Product Management, more importantly, he is a delight to work with. Thoroughly enjoyed writing new Product Management training material with him.”
Adrienne Tan
Co-founder, Brainmates
How we helped Brainmates
Brainmates commissioned Product People to design, write and deliver original training content for IAG, a large Australian insurer. This training covered the fundamental principles of product management through six simple rules.
Our approach was to embed with the Brainmates team and collaborate closely with co-founder Adrienne Tan. Our work involved:
- Conducting interviews with target audience to understand their needs and challenges
- Identifying common themes and problems faced by the target audience
- Drafting an initial version of the training course based on the findings
- Gathering feedback on the content through continuous user testing
- Ensuring the course aligned with Brainmates’s approach of engaging and fun training
- Roadtesting the course at a product management meetup and gathering feedback for improvement
You can read in more detail about our delivery approach and the resulting six simple rules of product management over on our blog, I Manage Products.