Product Management Training

Classroom training for new and expert product managers alike.

We can run product manager training sessions at your office or offsite.

Our team has delivered training for hundreds of product managers at different stages of their careers in the private and public sectors.

We also write product management training content for other organisations including the BBC, Brainmates, Mind The Product, the Ministry of Justice and the Government Digital Service (GDS).

What our clients say

“Jock not only knows about Product Management, more importantly, he is a delight to work with. Thoroughly enjoyed writing new Product Management training material with him.”

Adrienne Tan
Co-founder, Brainmates

“Jock’s training is fantastic. Really helpful one-to-one training suited to my needs and ability. Would highly recommend!”

Tammy Wallace
Service Owner, Ministry of Justice

Product management fundamentals

We offer a one-day introductory course on the fundamentals of product management. It is appropriate for people who have recently become product managers or who are about to do so. It is also useful as a refresher for more experienced product managers.

The one-day course is a mixture of instructor-led discussion, video packages and hands-on activities. It includes three modules:


Introduction to product management

This covers the role, responsibilities, challenges and desired attributes of a product manager.


Understanding user needs

This covers the importance of learning from your users and introduces techniques for doing so.


Meaningful product roadmaps

This covers what a product roadmap is and teaches how to create a meaningful roadmap.

Additional training modules

Your learning can then be supplemented with modules covering topics including:

Creating digital products and services (recommended for product leaders)
Advanced user research techniques
Business model canvas
Scrum and Kanban
Rapid prototyping techniques
User personas
Writing better user stories
Running usability tests
Public speaking and presentation skills
Pitching your product
Essentials of digital transformation
Introduction to service design
Introduction to content design

and others.

Bespoke training

If you require any training modules not listed above, or if you’d like specific content to be written for your organisation, please contact us to discuss further with one of our trainers.


One day of training is priced at £550.00 per attendee plus VAT and out-of-pocket expenses.

Typically you can fit 2-3 modules in a day’s training. A minimum of two attendees is required to book a training course.

Training fees are payable in advance at time of booking. Please note our cancellation policy below.

Training cancellation policy

After booking, you may cancel the course if you require. Cancellation is charged at the following rates:

30+ days before session:no charge
15-30 days before session:10% of fee
8-14 days before session:25% of fee
2-7 days before session:50% of fee
0-1 day before session:100% of fee

As payment is required up-front for the session, any applicable refunds will be made on receipt of the cancellation request.

There is no additional charge applicable for increasing or reducing the number of attendees (other than the per-attendee course fee), however the course will be assumed to be cancelled if the number of confirmed attendees drops below two and cancellation charges will apply.

Similarly, there is no additional charge for rescheduling to a new date, however we may charge a discretionary administration fee if the course date is rearranged more times than we consider reasonable in the circumstances.

Get in touch

Send us a message

Write to us

Product People Limited
65 Letchworth Road
United Kingdom