Product Management Training

Training for new and expert product managers alike.

We can run virtual product manager training sessions as well as classroom-based sessions.We coach people who are new to product management or who have no senior product person to manage them.

Our team has delivered training for hundreds of product managers at different stages of their careers in the private and public sectors.

We have also written product management training content for other organisations including BBC, Brainmates, Mind The Product, Ministry of Justice and Government Digital Service (GDS).

Ministry of Justice logo
Mind The Product logo
BBC logo
Brainmates logo
Government Digital Service logo

What our clients say

“Jock’s training is fantastic. Really helpful one-to-one training suited to my needs and ability. Would highly recommend!”

Tammy Wallace

Tammy Wallace
Service Owner, Ministry of Justice

“I had the pleasure of first working with Jock at the earliest point of our business in London. Since then he has emerged as our go-to partner for any training related to Product Management. His knowledge is incredibly expansive but his ability to communicate both advanced and simple topics is second to none.

“In addition to being professional, reliable, and intelligent, Jock is incredibly personable and an overall joy to work with. I look forward to the days when Jock is in our office because I am confident that our students will receive a great experience and a first-class education.”

Matt Cynamon

Matt Cynamon
UK & Germany Regional Director, General Assembly

“Jock not only knows about Product Management, more importantly, he is a delight to work with. Thoroughly enjoyed writing new Product Management training material with him.”

Adrienne Tan

Adrienne Tan
Co-founder, Brainmates

Live courses

Product Management Fundamentals

GBPEURUSD
Remote session per attendee£450.00 plus VAT€525.00
(VAT reverse charge applies)
$625.00
(tax exempt)
On-site session per attendee£650.00 plus VAT€760.00
(VAT reverse charge applies)
$900.00
(tax exempt)
Corporate rates

We offer a one-day introductory course on the fundamentals of product management. It is appropriate for people who have recently become product managers or who are about to do so. It is also useful as a refresher for more experienced product managers.

The one-day course is a mixture of instructor-led discussion, video packages and hands-on activities. It includes three modules:

1

Introduction to product management

Covers the role, responsibilities, challenges and desired attributes of a product manager

2

Understanding user needs

Covers the importance of learning from your users and introduces research techniques for doing so

3

Meaningful product roadmaps

Covers what a product roadmap is and teaches how to create a meaningful roadmap

Additional training modules

Your learning can then be supplemented with modules covering topics including:

Creating digital products and services (recommended for product leaders)
Advanced user research techniques
Business model canvas
Scrum and Kanban
Rapid prototyping techniques
User personas
Writing better user stories
Running usability tests
Public speaking and presentation skills
Pitching your product
Essentials of digital transformation
Introduction to service design
Introduction to content design

and others.

Bespoke training

If you require any training modules not listed above, or if you’d like specific content to be written for your organisation, please contact us to discuss further with one of our trainers.

Pre-recorded training

Each recorded session contains over an hour’s content, delivered by Jock Busuttil. You can watch the purchased sessions as many times as you want.

What Does a Product Manager Do (and Not Do)?

Trailer for Session 1: What Does a Product Manager Do (And Not Do)?
GBPEURUSD
Per attendee£45.00 plus VAT€55.00
(VAT exempt)
$65.00
(tax exempt)

A worrying number of product managers I’ve met will admit they started out in the same way: they turned up at work one day and were told by their manager, “You’re the product manager now.” The problem? Neither they nor their manager really knew what a product manager was supposed to do! This session will fix that.

Questions we will be answering in this session are:

  • what a product and product management are
  • what the product manager role involves
  • why we need product management
  • what makes a good product manager

Understanding User Needs

Trailer for Session 2: Understanding User Needs
GBPEURUSD
Per attendee£45.00 plus VAT€55.00
(VAT exempt)
$65.00
(tax exempt)

One of the most fundamental aspects of product management is to understand user needs and satisfy them with the product. This talk describes the what, why and how of understanding user needs.

The main topics covered in this session are:

  • what user needs are and how we can learn about them
  • when and how you can carry out user research, and some techniques for you to use
  • finding product-market fit
  • how to use experiments and validation for learning
  • what a minimum viable product (MVP) is, and how to use it effectively

The Secrets of Meaningful Product Roadmaps

Trailer for Session 3: The Secrets of Meaningful Product Roadmaps
GBPEURUSD
Per attendee£45.00 plus VAT€55.00
(VAT exempt)
$65.00
(tax exempt)

Every product needs a roadmap, but most are useless and a waste of everyone’s time. Why? Because too often people misunderstand what roadmaps are for, and include the wrong information. This talk shares the secrets of making your product roadmap one of the most effective tools in your product manager kit bag.

The main topics covered in this session are:

  • how your product strategy and roadmap relate to each other
  • how you can use your roadmap to learn about your users as you build
  • what are the right details to include in your roadmap
  • how to use your roadmap to communicate more meaningfully

Landing and Starting Your Product Manager Job

Trailer for Session 4: Landing and Starting Your Product Manager Job
GBPEURUSD
Per attendee£45.00 plus VAT€55.00
(VAT exempt)
$65.00
(tax exempt)

So you want to be a product manager? Learn what interviewers are looking for from someone who’s personally assessed hundreds of candidates, and how to start your new job on the right foot.

The main topics we will be learning about are:

  • how to check product management is right for you
  • identifying and plugging skill gaps
  • how to increase your chances of success at interviews
  • what to do in the first few months of a new product manager job

Pricing

Training fees are payable in advance at time of booking. Please note our cancellation policy below.

Live training (remote)

GBPEURUSD
Product Management Fundamentals (remote), per attendee£450.00 plus VAT€525.00
(VAT reverse charge applies)
$625.00
(tax exempt)
Any one training module (remote), per attendee£175.00 plus VAT€205.00
(VAT reverse charge applies)
$245.00
(tax exempt)
Pack of any three training modules (remote), per attendee£450.00 plus VAT€525.00
(VAT reverse charge applies)
$625.00
(tax exempt)
Corporate rates

You can book remote training for one or more attendees.

Classroom training (on-site)

GBPEURUSD
Product Management Fundamentals (on-site), per attendee£650.00 plus VAT€760.00
(VAT reverse charge applies)
$900.00
(tax exempt)
Per day of training (on-site), per attendee£650.00 plus VAT€760.00
(VAT reverse charge applies)
$900.00
(tax exempt)

A minimum of two attendees is required to book a classroom (on-site) training course. Pricing does not include out-of-pocket expenses.

Typically you can fit two or three modules in a day’s training, depending on the length of modules chosen.

Pre-recorded training

GBPEURUSD
What Does a Product Manager Do (and Not Do)?, per attendee£45.00 plus VAT€50.00 plus VAT$60.00
Understanding User Needs, per attendee£45.00 plus VAT€50.00 plus VAT$60.00
The Secrets of Meaningful Product Roadmaps, per attendee£45.00 plus VAT€50.00 plus VAT$60.00
Landing and Starting Your Product Manager Job, per attendee£45.00 plus VAT€50.00 plus VAT$60.00
Pack of all four sessions (4 for price of 3), per attendee£135.00 plus VAT$155.00 plus VAT$185.00

Training cancellation policy

After booking a live session, you may cancel the course if you require. Pre-recorded sessions will not be refunded after access is granted to a course.

Cancellation is charged at the following rates:

30+ days before session:no charge
15-30 days before session:10% of fee
8-14 days before session:25% of fee
2-7 days before session:50% of fee
0-1 day before session:100% of fee

As payment is required up-front for the session, any applicable refunds will be made on receipt of the cancellation request.

There is no additional charge applicable for increasing or reducing the number of attendees (other than the per-attendee course fee), however the course will be assumed to be cancelled if the number of confirmed attendees drops below the minimum required (including no-shows) and cancellation charges will apply.

Similarly, there is no additional charge for rescheduling to a new date, however we may charge a discretionary administration fee if the course date is rearranged more times than we consider reasonable in the circumstances.

Get in touch

Send us a message

    Write to us

    Product People Limited
    65 Letchworth Road
    Baldock
    Hertfordshire
    SG7 6AB
    United Kingdom