
What Does a Product Manager Do (And Not Do)?
2-hour masterclass
“You’re the product manager now.”
Don’t panic! Here’s what product management is all about.
A worrying number of product managers I’ve met will admit they started out in the same way: they turned up at work one day and were told by their manager, “You’re the product manager now.”
The problem? Neither they nor their manager really knew what a product manager was supposed to do! This session will fix that.
“Jock’s training is fantastic. Really helpful one-to-one training suited to my needs and ability. Would highly recommend!”

Tammy Wallace
Product Leader, the LEGO Group
formerly Service Owner, Ministry of Justice
Course description
What Does a Product Manager Do (And Not Do)? is a masterclass on what it means to be a modern product manager.
When delivered live, the 2-hour masterclass is a mixture of theory, instructor-led discussion, video packages, and solo and group exercises delivered by an experienced product manager and trainer.
The masterclass is also available as a 1-hour pre-recorded video.
Who the course is for
What Does a Product Manager Do (And Not Do)? is for:
- people who have recently become product managers or who are about to;
- more experienced product managers, as a refresher; and
- product managers starting coaching with us, by establishing a common language and mindset.
What you’ll learn
- What a product and product management are
- What the product manager role involves
- Why we need product management
- What makes a good product manager
Duration
Remote: One 2-hour module, including breaks for refreshments
In person: One 2-hour module, as part of a pack of 3 modules
Pre-recorded: One 1-hour module you can watch as many times as you wish
About your trainer

Jock Busuttil is the founder of Product People Limited, and the author of The Practitioner’s Guide To Product Management. He has trained product teams at organisations including Experian, BNP Paribas, Ministry of Justice, Government Digital Service, BBC, University of Cambridge Information Services, Ofqual, Tictrac and Department of Education.
Pricing
We offer standard rates for corporate bookings and subsidised rates for individuals paying their own way.
Training fees are payable in advance at time of booking. Please note our training cancellation policy.
Minimum training duration
For remote and pre-recorded training there is no minimum duration, or number of attendees or modules.
When purchasing masterclass modules for in-person delivery, the minimum training booking is 1 day of training for 2 attendees. (1 day of training is typically 3 x 2-hour modules.)
Standard rates for companies
GBP | EUR | USD | |
Remote, per attendee (no minimum) | £175.00 (excluding VAT) | €205.00 (VAT reverse charge applies) | $245.00 (no VAT applies) |
In person, per attendee (minimum 2) | £230.00 (excluding VAT) | €270.00 (VAT reverse charge applies) | $320.00 (no VAT applies) |
Pre-recorded, per attendee (no minimum) | £90.00 (excluding VAT) | €110.00 (no VAT applies) | $130.00 (no VAT applies) |
GBP | EUR | USD | |
Remote, per attendee (no minimum) | £210.00 (including VAT) | €205.00 (VAT reverse charge applies) | $245.00 (no VAT applies) |
In person, per attendee (minimum 2) | £276.00 (including VAT) | €270.00 (VAT reverse charge applies) | $320.00 (no VAT applies) |
Pre-recorded, per attendee (no minimum) | £108.00 (including VAT) | €110.00 (no VAT applies) | $130.00 (no VAT applies) |
Subsidised rates for self-funded individuals
If you are an individual (not a business) funding your own professional development, or in full-time education, we are pleased to offer subsidised rates.
GBP | EUR | USD | |
Remote, per attendee (no minimum) | £87.50 (excluding VAT) | €102.50 (no VAT applies) | $122.50 (no VAT applies) |
In person, per attendee (minimum 2) | £115.00 (excluding VAT) | €135.00 (no VAT applies) | $160.00 (no VAT applies) |
Pre-recorded, per attendee (no minimum) | £45.00 (excluding VAT) | €55.00 (excluding VAT) | $65.00 (excluding VAT) |
GBP | EUR | USD | |
Remote, per attendee (no minimum) | £105.00 (including VAT) | €102.50 (no VAT applies) | $122.50 (no VAT applies) |
In person, per attendee (minimum 2) | £138.00 (including VAT) | €135.00 (no VAT applies) | $160.00 (no VAT applies) |
Pre-recorded, per attendee (no minimum) | £54.00 (including VAT) | €55.00 (+ VAT rate for your country) | $78.00 (including VAT) |
Please contact us for details.
Get in touch
Product People Limited
65 Letchworth Road
Baldock
Hertfordshire
SG7 6AB
United Kingdom