The Secrets of Meaningful Product Roadmaps

2-hour masterclass

Which direction is your product going, and why?

A good product roadmap helps you to deliver and communicate your product strategy.

Every product needs a roadmap, but most are useless and a waste of everyone’s time. Why? Because too often people misunderstand what roadmaps are for, and include the wrong information.

This masterclass shares the secrets of making your product roadmap one of the most effective tools in your product manager kit bag.

Trailer for Session 3: The Secrets of Meaningful Product Roadmaps

“Jock’s training is fantastic. Really helpful training suited to my needs and ability. Would highly recommend!”

Tammy Wallace

Tammy Wallace
Service Owner, Ministry of Justice

Course description

The Secrets of Meaningful Product Roadmaps shares with you the reasons why many product roadmaps don’t live up to their potential and how you can make your roadmap a valuable communication and strategic planning tool.

When delivered live, the 2-hour masterclass is a mixture of theory, instructor-led discussion, video packages, and solo and group exercises delivered by an experienced product manager and trainer.

The masterclass is also available as a 1-hour pre-recorded video.

Who the course is for

The Secrets of Meaningful Product Roadmaps is for:

  • people who have recently become product managers or who are about to;
  • more experienced product managers, as a refresher; and
  • product managers starting coaching with us, by establishing a common language and mindset.

What you’ll learn

  • How your product strategy and roadmap relate to each other
  • How you can use your roadmap to learn about your users as you build
  • What are the right details to include in your roadmap
  • How to use your roadmap to communicate more meaningfully


Remote: One 2-hour module, including breaks for refreshments

In person*: One 2-hour module, as part of a pack of 3 modules

Pre-recorded: One 1-hour module you can watch as many times as you wish

*As and when permitted by COVID-19 restrictions.

About your trainer

Jock Busuttil standing in profile holding a bottle of water while giving his talk "The Secrets of Meaningful Roadmaps" at Landing Festival 2019 (Photo by Landing Jobs)

Jock Busuttil is the founder of Product People Limited, an author and international speaker on product management. He has trained, managed and coached product teams at organisations including Experian, BNP Paribas, Ministry of Justice, Government Digital Service, BBC, University of Cambridge Information Services, Tictrac and Department of Education.


Training fees are payable in advance at time of booking. Please note our training cancellation policy.

When purchasing masterclass modules for in-person delivery (when COVID-19 restrictions permit), the minimum training purchase is a day of training (3 x 2-hour modules), for two attendees (a total of 6 purchased modules).

For remote and pre-recorded training there is no minimum purchase of attendees or modules.

Remote, per attendee (no minimum)

The Secrets of Meaningful Product Roadmaps masterclass
(excluding VAT)
(VAT reverse charge applies)
(VAT reverse charge applies)
In person, per attendee (minimum 2)

The Secrets of Meaningful Product Roadmaps masterclass
(excluding VAT)
(VAT reverse charge applies)
(VAT reverse charge applies)
Pre-recorded, per attendee (no minimum)

The Secrets of Meaningful Product Roadmaps masterclass
(excluding VAT)
(excluding VAT)
(excluding VAT)
Corporate rates

Subsidised rates for individuals

If you are an individual (not a business) funding your own professional development, or in full-time education, we are pleased to offer subsidised rates. Please contact us for details.

Get in touch

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    Write to us

    Product People Limited
    65 Letchworth Road
    SG7 6AB
    United Kingdom