Product Management Foundation
1-day course
A strong foundation for product manager growth.
Align your team to a consistent product management mindset and set of principles.
There can be a lot of confusion about what a product manager’s role and responsibilities should be. Other training courses focus purely on the process, but a good product manager should have both technical skills and emotional intelligence.
Good product managers need to know both what to do next and why.
This course will equip your product managers with the mindset and principles to think and act in the right way.
“Jock’s training is fantastic. Really helpful training suited to my needs and ability. Would highly recommend!”

Tammy Wallace
Service Owner, Ministry of Justice
Course description
Product Management Foundation is our introductory course on the fundamentals of modern product management.
The course is a mixture of theory, instructor-led discussion, video packages, and solo and group exercises delivered by an experienced product manager and trainer.
The course is also available as a pack of 3 x 1-hour pre-recorded videos.
Who the course is for
Product Management Foundation is for:
- people who have recently become product managers or who are about to;
- more experienced product managers, as a refresher; and
- product managers starting coaching with us, by establishing a common language and mindset.
What you’ll learn
- The role, responsibilities, challenges and desired attributes of a product manager
- The importance of learning from your users and some easy research techniques for doing so
- What a product roadmap is and how to create a more meaningful roadmap as part of a broader digital strategy
Duration
Remote: 3 x 2-hour modules delivered over 2-3 days to reduce video call fatigue, including breaks for refreshments
In person*: 3 x 2-hour modules delivered in 1 day, including breaks for refreshments and lunch
Pre-recorded: 3 x 1-hour modules you can watch as many times as you wish
*As and when permitted by COVID-19 restrictions.
About your trainer

Jock Busuttil is the founder of Product People Limited, an author and international speaker on product management. He has trained, managed and coached product teams at organisations including Experian, BNP Paribas, Ministry of Justice, Government Digital Service, BBC, University of Cambridge Information Services, Tictrac and Department of Education.
Pricing
Training fees are payable in advance at time of booking. Please note our training cancellation policy.
When purchasing masterclass modules for in-person delivery (when COVID-19 restrictions permit), the minimum training purchase is a day of training (3 x 2-hour modules), for two attendees (a total of 6 purchased modules).
For remote and pre-recorded training there is no minimum purchase of attendees or modules.
GBP | EUR | USD | |
Remote, per attendee (no minimum) | £450.00 (excluding VAT) | €525.00 (VAT reverse charge applies) | $625.00 (no VAT applies) |
In person, per attendee (minimum 2) | £650.00 (excluding VAT) | €760.00 (VAT reverse charge applies) | $900.00 (no VAT applies) |
Pre-recorded, per attendee (no minimum) | £270.00 (excluding VAT) | €330.00 (no VAT applies) | $390.00 (no VAT applies) |
GBP | EUR | USD | |
Remote, per attendee (no minimum) | £540.00 (including VAT) | €525.00 (VAT reverse charge applies) | $625.00 (no VAT applies) |
In person, per attendee (minimum 2) | £780.00 (including VAT) | €760.00 (VAT reverse charge applies) | $900.00 (no VAT applies) |
Pre-recorded, per attendee (no minimum) | £324.00 (including VAT) | €330.00 (no VAT applies) | $390.00 (no VAT applies) |
Subsidised rates for self-funded individuals
If you are an individual (not a business) funding your own professional development, or in full-time education, we are pleased to offer subsidised rates.
GBP | EUR | USD | |
Remote, per attendee (no minimum) | £225.00 (excluding VAT) | €262.50 (no VAT applies) | $312.50 (no VAT applies) |
In person, per attendee (minimum 2) | £325.00 (excluding VAT) | €380.00 (no VAT applies) | $450.00 (no VAT applies) |
Pre-recorded, per attendee (no minimum) | £135.00 (excluding VAT) | €165.00 (excluding VAT) | $195.00 (excluding VAT) |
GBP | EUR | USD | |
Remote, per attendee (no minimum) | £270.00 (including VAT) | €262.50 (no VAT applies) | $312.50 (no VAT applies) |
In person, per attendee (minimum 2) | £390.00 (including VAT) | €380.00 (no VAT applies) | $450.00 (no VAT applies) |
Pre-recorded, per attendee (no minimum) | £162.00 (including VAT) | €165.00 (+ VAT rate for your country) | $234.00 (including VAT) |
Please contact us for further details.
Get in touch
Product People Limited
65 Letchworth Road
Baldock
Hertfordshire
SG7 6AB
United Kingdom