Case study:
Wayhome

Wayhome (formerly Unmortgage) helps people to get on the housing ladder, even if they don’t have enough money for a typical mortgage’s deposit. They call this concept ‘gradual homeownership’.

How we helped Wayhome

We ran a workshop for the team to help them with customer discovery and product validation, and to take a more outcome-driven, evidence-led and user-centric approach.

We also provided product management training to the head of product and provided ongoing product management mentoring.