Cohaesus office

Case study:

Validating a product idea before build.

Cohaesus develops strategy, designs experiences, builds software teams and then continuously improves your portfolio of digital products, tools and services.

How we helped Cohaesus

One of Cohaesus’s clients, Just The Design, needed help with a discovery exercise for a new product they wanted to build.

We created:

  • Interview and testing scripts and discussion guides
  • Participant screeners, and recruitment of participants
  • Analysis and presentation of research results and key findings

We then made recommendations on how to utilise research findings in the development of the product, supported by deliverables including user personas, empathy maps, user journey maps and competitor analysis.

This enabled Just The Design to define their users and understand their behaviours, goals, needs, and frustrations. This led to the successful development of new features and functionality, and gave a user-centred focus to the product roadmap.