Advanced User Research Techniques for Product Managers
2-hour masterclass
User research techniques and skills for product people wanting more.
An introduction for product managers and their delivery team to advanced user research concepts and techniques.
If you’ve already had some experience of discovery research and user testing but want to go deeper, this masterclass will provide you and your team members with an advanced user research toolkit. You’ll grow your interpersonal skills, which will be valuable in other areas of your work too.
“Excellent day, very valuable and fun too!”
Paul Jackman
Chief Product Officer, Third Space Learning
“I’ve learned so much from the session. It is brilliant at bringing in new approaches I’d never come across and it has helped me level up loads.”
“Nel is so generous with her knowledge, and she’s helped us understand, not just what a difference doing research in the right way can be, but also techniques for communicating insights in an effective way.”
Course description
Advanced User Research Techniques goes deeper into user research approaches for teams already comfortable with basic techniques. You’ll gain advanced skills you can apply across the lifecycle of service and product delivery, and learn how to become more customer-focused through innovative facilitation techniques.
When delivered live, the 2-hour masterclass is a mixture of theory, instructor-led discussion, video packages, and solo and group exercises delivered by an experienced user researcher and trainer.
Who the course is for
Advanced User Research Techniques is for:
- product managers and their delivery team when they have no dedicated user researcher;
- product managers and delivery teams who are familiar with concepts of discovery research, experimentation and validation; and
- product managers who have already completed the Understanding User Needs masterclass.
What you’ll learn
- An empathy practice to support conscious awareness of bias and non-judgemental application, and a brief look at empathy mapping
- Active listening to support the extraction of subtle findings for deeper analysis, and its relationship to neurodiversity
- A powerful questions framework to use for planning your research with specific goals in mind
- Research-based team innovation games that can drive successful customer-focused product development
- The ways in which accessibility matters in user research
- How the pandemic impacts user research today
- Principles for your research practice
Duration
Remote: One 2-hour module, including breaks for refreshments
In person: One 2-hour module, as part of a pack of 3 modules
About your trainer
Nel Mathams draws from her many years of experience working, training, coaching and mentoring in agile, design thinking, service design and user research. She has helped private sector organisations including Redwood Publishing and NEST Pensions, and several central government departments and Government Digital Service (GDS). As an art of hosting practitioner, Nel creates a welcoming space for exploration and learning.
Pricing
We offer standard rates for corporate bookings and subsidised rates for individuals funding their own professional development or in full-time education.
Training fees are payable in advance at time of booking. Please note our training cancellation policy.
Minimum training duration
For remote and pre-recorded training there is no minimum duration, number of attendees or sessions.
For in-person delivery, the minimum training booking is 1 day of training for 2 attendees.
- The Product Management Foundation course is 1 day of training.
- Masterclass sessions are 2 hours in duration. You can fit 3 x masterclass sessions in 1 day of training.
Standard rates for companies
| GBP (excluding VAT) | EUR (VAT reverse charge applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £265.00 | €320.00 | $345.00 |
| Remote, per attendee (no minimum) | £205.00 | €245.00 | $270.00 |
| GBP (including VAT) | EUR (VAT reverse charge applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £318.00 | €320.00 | $345.00 |
| Remote, per attendee (no minimum) | £246.00 | €245.00 | $270.00 |
Subsidised rates for self-funded individuals
If you are an individual (not a business) funding your own professional development, or in full-time education, we are pleased to offer subsidised rates.
| GBP (excluding VAT) | EUR (no VAT applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £130.00 | €155.00 | $170.00 |
| Remote, per attendee (no minimum) | £105.00 | €125.00 | $136.00 |
| GBP (including VAT) | EUR (no VAT applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £156.00 | €155.00 | $175.00 |
| Remote, per attendee (no minimum) | £126.00 | €125.00 | $136.00 |
Get in touch
Product People Limited
65 Letchworth Road
Baldock
Hertfordshire
SG7 6AB
United Kingdom