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What Does a Product Manager Do (And Not Do)?

2-hour masterclass

“You’re the product manager now.”

Don’t panic! Here’s what product management is all about.

A worrying number of product managers I’ve met will admit they started out in the same way: they turned up at work one day and were told by their manager, “You’re the product manager now.”

The problem? Neither they nor their manager really knew what a product manager was supposed to do! This session will fix that.

Trailer for Session 1: What Does a Product Manager Do (And Not Do)?

“Jock’s training is fantastic. Really helpful one-to-one training suited to my needs and ability. Would highly recommend!”

Tammy Wallace

Tammy Wallace
Product Leader, the LEGO Group
formerly Service Owner, Ministry of Justice

Course description

What Does a Product Manager Do (And Not Do)? is a masterclass on what it means to be a modern product manager.

When delivered live, the 2-hour masterclass is a mixture of theory, instructor-led discussion, video packages, and solo and group exercises delivered by an experienced product manager and trainer.

The masterclass is also available as a 1-hour pre-recorded video.

Who the course is for

What Does a Product Manager Do (And Not Do)? is for:

  • people who have recently become product managers or who are about to;
  • more experienced product managers, as a refresher; and
  • product managers starting coaching with us, by establishing a common language and mindset.

What you’ll learn

  • What a product and product management are
  • What the product manager role involves
  • Why we need product management
  • What makes a good product manager

Duration

Remote: One 2-hour module, including breaks for refreshments

In person: One 2-hour module, as part of a pack of 3 modules

Pre-recorded: One 1-hour module you can watch as many times as you wish

About your trainer

Jock Busuttil

Jock Busuttil is the founder of Product People Limited, and the author of The Practitioner’s Guide To Product Management. He has trained product teams at organisations including Experian, BNP Paribas, Ministry of Justice, Government Digital Service, BBC, University of Cambridge Information Services, Ofqual, Tictrac and Department of Education.

Pricing

We offer standard rates for corporate bookings and subsidised rates for individuals funding their own professional development or in full-time education.

Training fees are payable in advance at time of booking. Please note our training cancellation policy.

Minimum training duration

For remote and pre-recorded training there is no minimum duration, number of attendees or sessions.

For in-person delivery, the minimum training booking is 1 day of training for 2 attendees.

  • The Product Management Foundation course is 1 day of training.
  • Masterclass sessions are 2 hours in duration. You can fit 3 x masterclass sessions in 1 day of training.

Standard rates for companies

GBP
(excluding VAT)
EURUSD
(no VAT applies)
In person, per attendee (minimum 2)£265.00€320.00
(VAT reverse charge applies)
$345.00
Remote, per attendee (no minimum)£205.00€245.00
(VAT reverse charge applies)
$270.00
Pre-recorded, per attendee (no minimum)£110.00€135.00
(no VAT applies)
$145.00
Corporate rates
GBP (including VAT)EURUSD
(no VAT applies)
In person, per attendee (minimum 2)£318.00€320.00
(VAT reverse charge applies)
$345.00
Remote, per attendee (no minimum)£246.00€245.00
(VAT reverse charge applies)
$270.00
Pre-recorded, per attendee (no minimum)£132.00€135.00
(no VAT applies)
$145.00
Corporate rates

Subsidised rates for self-funded individuals

If you are an individual (not a business) funding your own professional development, or in full-time education, we are pleased to offer subsidised rates.

GBP
(excluding VAT)
EURUSD
In person, per attendee (minimum 2)£130.00€155.00
(no VAT applies)
$170.00
(no VAT applies)
Remote, per attendee (no minimum)£105.00€125.00
(no VAT applies)
$136.00
(no VAT applies)
Pre-recorded, per attendee (no minimum)£55.00€66.00
(excluding VAT)
$72.00
(excluding VAT)
Subsidised rates for self-funded individuals
GBP
(including VAT)
EURUSD
In person, per attendee (minimum 2)£156.00€155.00
(no VAT applies)
$170.00
(no VAT applies)
Remote, per attendee (no minimum)£126.00€125.00
(no VAT applies)
$136.00
(no VAT applies)
Pre-recorded, per attendee (no minimum)£66.00€79.20
(+ VAT rate for your country)
$86.40
(including VAT)
Subsidised rates for self-funded individuals

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    Product People Limited
    65 Letchworth Road
    Baldock
    Hertfordshire
    SG7 6AB
    United Kingdom