Understanding User Needs
2-hour masterclass
Every successful product starts with good user research.
An introduction for product managers to user research concepts and techniques.
One of the most fundamental aspects of product management is to understand user needs and satisfy them with the product. This masterclass introduces the concepts of discovery research, experimentation and validation of ideas, and what an effective minimum viable product (MVP) looks like.
“Jock’s training is fantastic. Really helpful one-to-one training suited to my needs and ability. Would highly recommend!”
Tammy Wallace
Product Leader, the LEGO Group
formerly Service Owner, Ministry of Justice
Course description
Understanding User Needs covers the importance of learning from your users and introduces user research concepts and techniques for product managers.
This 2-hour masterclass is a mixture of theory, instructor-led discussion, video packages, and solo and group exercises delivered by an experienced product manager and trainer.
Who the course is for
Understanding User Needs is for:
- people who have recently become product managers or who are about to;
- more experienced product managers, as a refresher; and
- product managers starting coaching with us, by establishing a common language and mindset.
What you’ll learn
- What user needs are and how we can learn about them
- When and how you can carry out user research, and techniques for you to use
- Finding product-market fit
- How to use experiments and validation for learning
Duration
2 hours, including breaks
About your trainer
Jock Busuttil is the founder of Product People Limited, and the author of The Practitioner’s Guide To Product Management. He has trained product teams at organisations including Experian, BNP Paribas, Ministry of Justice, Government Digital Service, BBC, University of Cambridge Information Services, Ofqual, Tictrac and Department of Education.
Pricing
We offer standard rates for corporate bookings and subsidised rates for individuals funding their own professional development or in full-time education.
Training fees are payable in advance at time of booking. Please note our training cancellation policy.
Minimum booking
For remote training there is no minimum booking.
For in-person delivery, the minimum booking is for 2 attendees.
Standard rates for companies
| GBP (excluding VAT) | EUR (VAT reverse charge applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £265.00 | €320.00 | $345.00 |
| Remote, per attendee (no minimum) | £190.00 | €230.00 | $250.00 |
| GBP (including VAT) | EUR (VAT reverse charge applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £318.00 | €320.00 | $345.00 |
| Remote, per attendee (no minimum) | £228.00 | €230.00 | $250.00 |
Subsidised rates for self-funded individuals
If you are an individual (not a business) funding your own professional development, or in full-time education, we are pleased to offer subsidised rates.
| GBP (excluding VAT) | EUR (no VAT applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £135.00 | €165.00 | $180.00 |
| Remote, per attendee (no minimum) | £95.00 | €115.00 | $125.00 |
| GBP (including VAT) | EUR (no VAT applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £162.00 | €165.00 | $180.00 |
| Remote, per attendee (no minimum) | £114.00 | €115.00 | $125.00 |
Get in touch
Product People Limited
65 Letchworth Road
Baldock
Hertfordshire
SG7 6AB
United Kingdom