Understanding User Needs
2-hour masterclass
Every successful product starts with good user research.
An introduction for product managers to user research concepts and techniques.
One of the most fundamental aspects of product management is to understand user needs and satisfy them with the product. This masterclass introduces the concepts of discovery research, experimentation and validation of ideas, and what an effective minimum viable product (MVP) looks like.
“Jock’s training is fantastic. Really helpful one-to-one training suited to my needs and ability. Would highly recommend!”
Tammy Wallace
Product Leader, the LEGO Group
formerly Service Owner, Ministry of Justice
Course description
Understanding User Needs covers the importance of learning from your users and introduces user research concepts and techniques for product managers.
When delivered live, the 2-hour masterclass is a mixture of theory, instructor-led discussion, video packages, and solo and group exercises delivered by an experienced product manager and trainer.
The masterclass is also available as a 1-hour pre-recorded video.
Who the course is for
Understanding User Needs is for:
- people who have recently become product managers or who are about to;
- more experienced product managers, as a refresher; and
- product managers starting coaching with us, by establishing a common language and mindset.
What you’ll learn
- What user needs are and how we can learn about them
- When and how you can carry out user research, and techniques for you to use
- Finding product-market fit
- How to use experiments and validation for learning
Duration
Remote: One 2-hour module, including breaks for refreshments
In person: One 2-hour module, as part of a pack of 3 modules
Pre-recorded: One 1-hour module you can watch as many times as you wish
About your trainer
Jock Busuttil is the founder of Product People Limited, and the author of The Practitioner’s Guide To Product Management. He has trained product teams at organisations including Experian, BNP Paribas, Ministry of Justice, Government Digital Service, BBC, University of Cambridge Information Services, Ofqual, Tictrac and Department of Education.
Pricing
We offer standard rates for corporate bookings and subsidised rates for individuals funding their own professional development or in full-time education.
Training fees are payable in advance at time of booking. Please note our training cancellation policy.
Minimum training duration
For remote and pre-recorded training there is no minimum duration, number of attendees or sessions.
For in-person delivery, the minimum training booking is 1 day of training for 2 attendees.
- The Product Management Foundation course is 1 day of training.
- Masterclass sessions are 2 hours in duration. You can fit 3 x masterclass sessions in 1 day of training.
Standard rates for companies
| GBP (excluding VAT) | EUR | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £265.00 | €320.00 (VAT reverse charge applies) | $345.00 |
| Remote, per attendee (no minimum) | £205.00 | €245.00 (VAT reverse charge applies) | $270.00 |
| Pre-recorded, per attendee (no minimum) | £110.00 | €135.00 (no VAT applies) | $145.00 |
| GBP (including VAT) | EUR | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £318.00 | €320.00 (VAT reverse charge applies) | $345.00 |
| Remote, per attendee (no minimum) | £246.00 | €245.00 (VAT reverse charge applies) | $270.00 |
| Pre-recorded, per attendee (no minimum) | £132.00 | €135.00 (no VAT applies) | $145.00 |
Subsidised rates for self-funded individuals
If you are an individual (not a business) funding your own professional development, or in full-time education, we are pleased to offer subsidised rates.
| GBP (excluding VAT) | EUR | USD | |
| In person, per attendee (minimum 2) | £130.00 | €155.00 (no VAT applies) | $170.00 (no VAT applies) |
| Remote, per attendee (no minimum) | £105.00 | €125.00 (no VAT applies) | $136.00 (no VAT applies) |
| Pre-recorded, per attendee (no minimum) | £55.00 | €66.00 (excluding VAT) | $72.00 (excluding VAT) |
| GBP (including VAT) | EUR | USD | |
| In person, per attendee (minimum 2) | £156.00 | €155.00 (no VAT applies) | $170.00 (no VAT applies) |
| Remote, per attendee (no minimum) | £126.00 | €125.00 (no VAT applies) | $136.00 (no VAT applies) |
| Pre-recorded, per attendee (no minimum) | £66.00 | €79.20 (+ VAT rate for your country) | $86.40 (including VAT) |
Get in touch
Product People Limited
65 Letchworth Road
Baldock
Hertfordshire
SG7 6AB
United Kingdom