Product Management Foundation
1-day course
A strong foundation for product manager growth.
Align your team to a consistent product management mindset and set of principles.
There can be a lot of confusion about what a product manager’s role and responsibilities should be. Other training courses focus purely on the process, but a good product manager should have both technical skills and emotional intelligence.
Good product managers need to know both what to do next and why.
This course will equip your product managers with the mindset and principles to think and act in the right way.
“I had the pleasure of first working with Jock at the earliest point of our business in London. Since then he has emerged as our go-to partner for any training related to Product Management. His knowledge is incredibly expansive but his ability to communicate both advanced and simple topics is second to none.
“In addition to being professional, reliable, and intelligent, Jock is incredibly personable and an overall joy to work with. I look forward to the days when Jock is in our office because I am confident that our students will receive a great experience and a first-class education.”
Matt Cynamon
UK & Germany Regional Director, General Assembly
Course description
Product Management Foundation is our introductory course covering the fundamentals of modern product management.
The course is a mixture of theory, instructor-led discussion, video packages, and solo and group exercises delivered by an experienced product manager and trainer.
The course is also available as a pack of 3 x 1-hour pre-recorded videos.
Who the course is for
Product Management Foundation is for:
- people who have recently become product managers or who are about to;
- more experienced product managers, as a refresher; and
- product managers starting coaching with us, by establishing a common language and mindset.
What you’ll learn
Session 1: What Does a Product Manager Do (And Not Do)?
- What a product and product management are
- What the product manager role involves
- Why we need product management
- What makes a good product manager
Session 2: Understanding User Needs
- What user needs are and how we can learn about them
- When and how you can carry out user research, and techniques for you to use
- Finding product-market fit
- How to use experiments and validation for learning
Session 3: The Secrets of Meaningful Product Roadmaps
- How your product strategy and roadmap relate to each other
- How you can use your roadmap to learn about your users as you build
- What are the right details to include in your roadmap
- How to use your roadmap to communicate more meaningfully
Duration
Remote: 3 x 2-hour modules delivered over 2-3 days to reduce video call fatigue, including breaks for refreshments
In person: 3 x 2-hour modules delivered in 1 day, including breaks for refreshments and lunch
Pre-recorded: 3 x 1-hour modules you can watch as many times as you wish
About your trainer
Jock Busuttil is the founder of Product People Limited, and the author of The Practitioner’s Guide To Product Management. He has trained product teams at organisations including Experian, BNP Paribas, Ministry of Justice, Government Digital Service, BBC, University of Cambridge Information Services, Ofqual, Tictrac and Department of Education.
Pricing
We offer standard rates for corporate bookings and subsidised rates for individuals funding their own professional development or in full-time education.
Training fees are payable in advance at time of booking. Please note our training cancellation policy.
Minimum training duration
For remote and pre-recorded training there is no minimum duration, number of attendees or sessions.
For in-person delivery, the minimum training booking is 1 day of training for 2 attendees.
- The Product Management Foundation course is 1 day of training.
- Masterclass sessions are 2 hours in duration. You can fit 3 x masterclass sessions in 1 day of training.
Standard rates for companies
| GBP (excluding VAT) | EUR | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £740.00 | €895.00 (VAT reverse charge applies) | $970.00 |
| Remote, per attendee (no minimum) | £515.00 | €620.00 (VAT reverse charge applies) | $670.00 |
| Pre-recorded, per attendee (no minimum) | £305.00 | €365.00 (no VAT applies) | $395.00 |
| GBP (including VAT) | EUR | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £894.00 | €895.00 (VAT reverse charge applies) | $970.00 |
| Remote, per attendee (no minimum) | £618.00 | €620.00 (VAT reverse charge applies) | $670.00 |
| Pre-recorded, per attendee (no minimum) | £366.00 | €365.00 (no VAT applies) | $395.00 |
Subsidised rates for self-funded individuals
If you are an individual (not a business) funding your own professional development, or in full-time education, we are pleased to offer subsidised rates.
| GBP (excluding VAT) | EUR | USD | |
| In person, per attendee (minimum 2) | £375.00 | €450.00 (no VAT applies) | $490.00 (no VAT applies) |
| Remote, per attendee (no minimum) | £260.00 | €315.00 (no VAT applies) | $340.00 (no VAT applies) |
| Pre-recorded, per attendee (no minimum) | £155.00 | €185.00 (excl. VAT) | $200.00 (excl. VAT) |
| GBP (including VAT) | EUR | USD | |
| In person, per attendee (minimum 2) | £450.00 | €450.00 (no VAT applies) | $490.00 (no VAT applies) |
| Remote, per attendee (no minimum) | £312.00 | €315.00 (no VAT applies) | $340.00 (no VAT applies) |
| Pre-recorded, per attendee (no minimum) | £186.00 | €222.00 (+ VAT rate for your country) | $240.00 (incl. VAT) |
Please contact us for further details.
Get in touch
Product People Limited
65 Letchworth Road
Baldock
Hertfordshire
SG7 6AB
United Kingdom