Forming and Fixing Your Product Strategy
1-day course
Get everyone working towards the same goals.
Align your long-term vision and strategy, medium-term goals and day-to-day work across all your teams.
Do you have a gap between what you’re trying to do and what is actually getting done?
Are your teams all driving in different directions?
Is your senior leadership team frustrated by the slow progress towards achieving their vision?
This workshop gives you the tools to diagnose these problems, and teaches you the mindset and techniques you need to build coherence between your vision, strategy and actions.
“I had the pleasure of first working with Jock at the earliest point of our business in London. Since then he has emerged as our go-to partner for any training related to Product Management. His knowledge is incredibly expansive but his ability to communicate both advanced and simple topics is second to none.
“In addition to being professional, reliable, and intelligent, Jock is incredibly personable and an overall joy to work with. I look forward to the days when Jock is in our office because I am confident that our students will receive a great experience and a first-class education.”
Matt Cynamon
UK & Germany Regional Director, General Assembly
Course description
Forming and Fixing Your Product Strategy is an intensive workshop covering the mindset and practical application of modern product strategy.
The workshop is a mixture of theory, instructor-led discussion, case studies and exercises delivered by an experienced product leader and trainer.
Who the course is for
Forming and Fixing Your Product Strategy is for:
- founders and senior executives who want to define or refine their vision and strategy and how their organisation will execute to achieve them;
- product leaders who are struggling to align strategic intent and day-to-day activities; and
- experienced product managers who want to increase their strategic impact and move beyond tactical execution.
What you’ll learn
Morning Session: Aligning Strategic Intent and Action
- Key concepts that link high-level strategy with day-to-day execution
- Case study and group discussion
- Diagnosing and sharpening your vision and strategy
- Principles to guide quicker decision-making
- Group exercise: Tricky trade-offs
Afternoon Session 1: Coherent Objectives and Opportunities
- Setting better objectives
- Case study and group discussion
- Group exercise: Which is which?
- Exploring and acting on the opportunity space
- Group exercise: How else might we …?
Afternoon Session 2: Putting Your Strategy into Practice
- Communicating strategy effectively
- Structures and rewards
- Group exercise: Building empowered teams
- Supporting the transition
- Training recap
Duration
In person: 1 day, including breaks
Remote: 1 day, including breaks (option to spread over 2-3 days to reduce video call fatigue)
About your trainer
Jock Busuttil is the founder of Product People Limited, and the author of The Practitioner’s Guide To Product Management. He has trained product teams at organisations including Experian, BNP Paribas, Ministry of Justice, Government Digital Service, BBC, University of Cambridge Information Services, Ofqual, Tictrac and Department of Education.
Pricing
We offer standard rates for corporate bookings and subsidised rates for individuals funding their own professional development or in full-time education.
Training fees are payable in advance at time of booking. Please note our training cancellation policy.
Minimum booking
For remote training there is no minimum booking.
For in-person delivery, the minimum booking is for 2 attendees.
Standard rates for companies
| GBP (excluding VAT) | EUR (VAT reverse charge applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £875.00 | €1,050.00 | $1,140.00 |
| Remote, per attendee (no minimum) | £615.00 | €740.00 | $800.00 |
| GBP (including VAT) | EUR (VAT reverse charge applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £1,050.00 | €1,050.00 | $1,140.00 |
| Remote, per attendee (no minimum) | £738.00 | €740.00 | $800.00 |
Subsidised rates for self-funded individuals
If you are an individual (not a business) funding your own professional development, or in full-time education, we are pleased to offer subsidised rates.
| GBP (excluding VAT) | EUR (no VAT applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £440.00 | €530.00 | $575.00 |
| Remote, per attendee (no minimum) | £310.00 | €375.00 | $405.00 |
| GBP (including VAT) | EUR (no VAT applies) | USD (no VAT applies) | |
| In person, per attendee (minimum 2) | £528.00 | €530.00 | $575.00 |
| Remote, per attendee (no minimum) | £372.00 | €375.00 | $405.00 |
Get in touch
Product People Limited
65 Letchworth Road
Baldock
Hertfordshire
SG7 6AB
United Kingdom