Jock Busuttil

Jock Busuttil

Product People’s founding director and chief product wrangler.

Jock is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals, including Zeus Technology, Iron Mountain, and Experian. He has worked in varied industries including networking, oil and gas, film and sound, business services, data and analytics, fintech and gaming.

In 2012, he founded Product People, a product management consultancy. With a number of associates, he provides help to companies large and small needing an extra pair of hands. His clients include After the Flood, BBC, Brainmates, eWise, Inkling, Ministry of Justice Digital, SwiftServe and What Users Do.

Jock also mentors startups, entrepreneurs and product professionals, and writes and teaches classes on product management.

Jock holds a master’s degree in Classics from the University of Cambridge; is the author of the blog I Manage Products.

His book, The Practitioner’s Guide to Product Management, was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK.

Recent projects include:

Ministry of Justice Digital (

This was an interim head of product role, primarily to help the product team at MOJ Digital to become better product managers through a combination of mentoring, coaching, and training.

I also worked on:

  • making their product management practice more consistent as MOJ Digital grew;
  • recruiting exemplary product managers and my successor from the Civil Service and direct applicants;
  • communicating their product roadmaps more effectively and transparently;
  • writing and delivering product management training;
  • helping other parts of MOJ Digital to apply product management principles to non-digital projects;
  • assessing products to GDS’s Digital by Default Service Standard;
  • helping to define and establish an in-house support and service iteration function;
  • writing articles for the MOJ Digital blog.

Girl Impact Map (

I ran After The Flood’s project to develop a prototype GIS data analytics and visualisation product to support humanitarian projects in Rwanda for GirlHub, a strategic collaboration between the UK’s Department for International Development (DFID) and the Nike Foundation.

This concept-to-delivery project involved:

  • eliciting user needs by conducting stakeholder interviews and product discovery workshops in Rwanda and the UK;
  • working with visual and user interface designers to translate users needs into product mockups;
  • setting up the development, testing, communication and Agile delivery systems to build the product;
  • managing the project budget and sourcing geodata specialists;
  • establishing best practices for data sourcing and curation; and
  • working with developers to translate the information architecture and designs into finished product.

eWise (

I worked with Analisa Plehn and Christopher Lewis to help eWise to reposition their brand and provide hands-on product management for the development of a new personal financial management (PFM) platform for resale and white-labelling by retail banks.