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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.


PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


  • PRODUCTHEAD: Take a walk in the landscape
    by Jock Busuttil on Monday, 13th October 2025

    » Services are inherited, messy, and rarely a clean slate » There are different types of prioritisation, and we should consider them in combination » The knowledge economy is being upended by genAI

  • PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask
    by Jock Busuttil on Monday, 6th October 2025

    » Why is it so hard to forecast return on investment (ROI) for a product? » ROI is not the only measure of product value » You can take account of uncertainty in your estimates in a systematic way

  • PRODUCTHEAD: When empowerment is a façade
    by Jock Busuttil on Monday, 29th September 2025

    » Defend against short-termism by making your team’s strategic thinking visible » People are increasingly working to live, not living to work » Teams should only split their Decision Stack when their answers to “How?” diverge » Repetition and reward are intrinsic to behaviour change in teams

  • PRODUCTHEAD: Yanking, coupling, bubbles and massive gaps
    by Jock Busuttil on Monday, 22nd September 2025

    » Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity » Orgs drift between varying degrees of horizontal and vertical ‘coupling’ » We are arguably in 3 AI bubbles: speculative, infrastructure and hype » Better methods than roadmaps exist when there’s a broad gap between vision and execution

  • PRODUCTHEAD: Dealing with handwavy strategy
    by Jock Busuttil on Monday, 15th September 2025

    » Product managers have to fill the gap when strategy is absent » When taking a decision, first consider how reversible it it is » Communities of practice evolve through different stages, which need different approaches

  • PRODUCTHEAD: Ending the enshittification era
    by Jock Busuttil on Monday, 8th September 2025

    » Fight enshittification by encouraging interoperability and openness in your product ecosystem » You can prove a concept by building something janky and cheap that shows it working for real » OKRs do not exist in isolation – context, strategy and culture set the scene

  • PRODUCTHEAD: Deliberately choosing to be different
    by Jock Busuttil on Monday, 25th August 2025

    » People are rarely idiots — assume they’re rational actors with good intent » Sometimes you have to compromise on finding the ideal job » What truly differentiates you from the rest of the market when anyone can build anything?

  • PRODUCTHEAD: The right kind of fast
    by Jock Busuttil on Monday, 18th August 2025

    » A PM’s vibe coded prototype is just another way to dictate requirements to the team » Just because you can build features more quickly doesn’t mean you should build them » Greater strategic discipline than ever is needed to build worthwhile products

  • PRODUCTHEAD: Escaping ‘analysis paralysis’
    by Jock Busuttil on Monday, 11th August 2025

    » AI may help you ship faster, but validating what you shipped still takes time » In large complex organisations, transparent, written communication helps to avoid misinterpretation » A strategy is just a wishlist if you never actually follow through on a decision

  • PRODUCTHEAD: Ignoring or embracing complexity?
    by Jock Busuttil on Monday, 4th August 2025

    » There may be multiple ‘truths’ about the work depending on how different people frame it » Different groups of people will adopt strategy in stages, and have differing information needs » Fostering collaboration is the necessary first step for an organisation to work with more agility

  • PRODUCTHEAD: AI and I have trust issues
    by Jock Busuttil on Monday, 28th July 2025

    » What are the factors that lead us to trust someone (or an AI tool)? » Vibe coding is great for prototyping; but for production code, dev teams still rule

  • PRODUCTHEAD: The discovery trap
    by Jock Busuttil on Monday, 21st July 2025

    » To keep forward momentum, frame discovery around decision making, not just insight » Product people fight for the users, our teams and the business’s overall health