Whether we’ve been helping you to create new products, set up your product processes, help you find your first product manager, mentor, train or write for you, on behalf of us all at Product People Limited, I would like to extend to you my warmest wishes for the festive season and all the best for 2015.

2014 has been a particularly busy year, and it’s been immensely rewarding for us to work with such a diverse range of companies.

Some of our highlights from the year have been:


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After The FloodFor most of 2013, Product People was working with data design agency After The Flood to help them deliver some amazing projects for their clients.  Here’s how we helped.


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Reuters Institute for the Study of JournalismLast week, The Reuters Institute for the Study of Journalism (RISJ) published this year’s Digital News Report.   Since 2012, the RISJ has been publishing an annual report on the consumption of traditional and digital news across different countries. It is now one of the largest comparative studies of online news habits ever carried out and reveals national differences in our online behaviour.

Over the last couple of months, we’ve been beavering away to help the report’s editor, Nic Newman, and his team of designers and web developers to publish the 2012 and 2013 content on a website for the first time.  The site launched last week on 20th June and there’s been some great press coverage.  Nic also had the following to say:

“We set out to make the best report site ever – and we’ve done that. It looks fantastic, is easy to navigate and I’m proud of the content too.”

Nic Newman, Editor of The Reuters Institute Digital News Report

We agree – the site looks great and, with the first 24 hours since launch showing 5,000 hits from a spread of countries, plus 800 downloads of the PDF report, its launch has been been a success also. Find out more about what we did by taking a look at our case study on the project.

You can also read the report for yourself at digitalnewsreport.org.

In addition to product management consultancy, Product People also provides editorial services. Contact us today to discuss how we can help you!

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SwiftServeWe recently helped Content Delivery Network (CDN) services provider, SwiftServe, to establish more robust product management processes, move to Agile and hire a full-time product director.

Adam Twiss, the co-founder and CTO at SwiftServe, had this to say about us:

“Jock hit the ground running, gaining a very rapid understanding of our technology and business requirement…. We would recommend Product People to other startups who want to make their product delivery more efficient and successful.”

Another happy client – that’s what we like to see!  You can read the full case study on SwiftServe on our clients page.

Product People can help you to make the move from being a startup to an established company.  Contact us today to discuss how we can help you!

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I’ve taken the opportunity to add a few more sections to the Product People website recently, so that you can learn a little more about us and how we operate.

Our Team

You can now see what the Product People team look like and read their biographies.

Our Clients

There are some short descriptions and case studies for the recent clients we’ve worked with.

Charities We Support

When we run a one-on-one mentoring or coaching session, we donate £10.00 to charity. Here are some of the charities that have benefited already.

If you’d like us to come and help you out with your product management, do get in touch, it would be our pleasure to help.

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HollySeason’s greetings!

On behalf of Product People, I would like to thank you for your support and custom this year.

I hope that you have a restful and festive Christmas and New Year, and I look forward to assisting you with product management, mentoring and copywriting in 2013.

All the best,


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We’re helping SwiftServe to lay a solid foundation of product management process and to hire their first rock-star product manager so that they can accelerate their company’s growth and commercial success.

SwiftServe is the latest in a string of successful ventures by serial entrepreneurs Adam Twiss and Bryan Amesbury.  Their Content Delivery Network (CDN) products and services make serving intensive content, such as video, more cost-effective for both network and content providers.  It should come as no surprise that I’m excited to count SwiftServe among Product People’s clients.

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It’s extremely pleasing to write that we are now mentoring two talented entrepreneurs in the London startup scene.

It’s always been a passion of mine to help others achieve their potential.  I regard it as a point of personal pride that the chap I hired into his first product manager job at Experian later took over the running of my team once I’d decided I wanted to go and start up Product People.  One of the aspects I’ve always enjoyed about managing people is that I need to put myself in their shoes to figure out what makes them tick and adjust my coaching style and their goals to achieve the best possible performance from them.

It therefore made perfect sense that we should include a mentoring service in Product People’s portfolio.  After all, most people who find themselves in a product role tend to have the latent abilities, if not necessarily the hands-on experience to do the job.  In other cases, the experience is there, but it’s more a case of having someone to provide some objectivity, motivation and sometimes to suggest different ways of looking at a problem.

I’m very proud to be mentoring these two people.  I’m also looking forward to one day being able to point to their success and say that I helped them in some small way to achieve it.

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I started Product People in October 2012 because I believed that companies, both large and small, sometimes need an experienced product manager to drop in and help out without the associated faff and expense of hiring one full-time.

Now, before I left my previous job running a team at Experian, I wasn’t 100% sure there was even a market for this style of work.  Thankfully there is, and what I’ve been discovering in this first month has been that the reasons why companies need an interim product manager can vary dramatically.  Here are a few I’ve encountered in my conversations so far.  Do any of these chime with your own situation?

“We’d like to hire our first product manager, but want to have product process in place first so we can hire someone slightly more junior – and less expensive.”

“Our project is short-lived so it wouldn’t make sense to hire a product manager full-time.”

“We’re not sure what we’re looking for in a product manager yet – can you help us figure out what we need?”

“We’re seeking funding and know that VCs favour companies with a strong product team.”

I’ve learned a great deal in just one month, mainly through conversations with my potential clients.  Now it’s all about bringing the work.