Videos of our talks

Jock Busuttil talks about what product managers should do and not do. This is a great talk for demystifying the role, particularly if you’re new to product management. Jock clarifies what responsibilities a product manager should have and what should be the role of other specialist collaborators. He answers the questions: – What is a product? – What is product management? – What does a product manager do? – What does a product manager not do? – Why do we need product management? – What makes a good product manager? ** Subscribe to our channel (and click the bell) to be the first to see new product management videos from us! ** Jock Busuttil is the founder of Product People Limited, an author and a conference speaker. You can find out more about Jock at https://jockbusuttil.com Product People Limited is a product management services company. We provide product managers on demand, coaching and training. We’ve been helping people build better products, more successfully, since 2012. If you need help with digital transformation, Product People can help. Contact us today at https://productpeo.pl/contact Filmed at Working Products conference, Hamburg in June 2019. Talk content copyright 2012-2020 Product People Limited. All rights reserved. Primary edit by Working Products / eparo, secondary edit by Product People Limited.

Increasingly, companies are seeking to establish themselves as the standard platform in their space. Tempting them to do so are the vast revenue streams of established platform players such as Amazon Web Services, eBay and Facebook. However, product managers of software and hardware platforms face unique challenges that PMs of ‘regular’ products do not. In this panel discussion at a recent Tafra.io meetup, Hans-Bernd Kittlaus (Innotivium) discusses platform product management with Samira Negm (Raye7), Peter Stadlinger (Freshworks) and Jock Busuttil (Product People). ** Subscribe to our channel (and click the bell) to be the first to see new product management videos from us! ** #ProductManagement #PlatformManagement

34% of product managers surveyed said they left their previous role because there were no opportunities to grow. In this panel discussion, Lucie McLean (Zalando) discusses growth and career progression for product managers with Jock Busuttil (Product People Limited) and Daniil Pavliuchkov (Tier). – What does product management growth look like? – How can lead product managers and line managers create opportunities for their product managers to grow? – How can product managers create conversations around growth with their lead product manager or line manager? – And how can product managers create their own growth opportunities? Lucie McLean from Zalando is joined by Jock Busuttil, freelance Head of Product and author, and Daniil Pavliuchkov, Senior Product Manager at Tier mobility to talk about ways to enable growth and build happy, empowered product teams. ** Subscribe to our channel (and click the bell) to be the first to see new product management videos from us! ** Chapters: 0:00 Introduction from Lucie 0:54 Trends and Benchmarks report 2:12 Introduction to Jock 3:05 Introduction to Daniil 3:57 What growth looks like – Jock 5:10 What growth looks like – Daniil 6:33 Insights from career – Daniil 11:31 Insights from career – Jock 13:44 How do leaders create growth opportunities? 15:45 Value of swapping people around teams 19:12 Is the only way to grow to manage people? 22:26 Expertise in an area of product management 24:21 Measuring product management 27:13 Reflecting on expectations of the role 29:29 Getting space to grow from your manager 33:14 The role of coaching and mentoring 39:33 What shaped you as a product leader? 43:42 Has COVID-19 changed our approach? 46:27 Scheduling time to focus on growth 49:35 Making our growth visible 52:35 Closing words from Lucie Jock Busuttil is the founder of Product People Limited, an author and a conference speaker. You can find out more about Jock at https://jockbusuttil.com Product People Limited is a product management services company. We provide product managers on demand, coaching and training. We’ve been helping people build better products, more successfully, since 2012. If you need help progressing your career as a product manager, Product People can help. Contact us today at https://productpeo.pl/contact #productleadership #productmanagement #growth #careerpath

In this virtual round table for product leaders, let’s talk about measuring product manager performance, providing opportunities for career growth and the challenges of managing teams of product managers and product owners. Join Jock Busuttil, a freelance head of product who has headed up product teams from startups through to UK government, as he discusses what you need to know about cultivating high performing product managers. In this discussion Jock covers: – what motivates product managers – how to build a career path for product managers – what your product teams need to become high performing ** Subscribe to our channel (and click the bell) to be the first to see new product management videos from us! ** Chapters: 0:00 Opening words from Mary 1:00 Introduction to Jock 3:07 We can do better 4:38 Overview of 3 round table discussions 5:25 1) Understanding the role better 13:31 What is challenging about managing? 21:06 2) Creating growth opportunities 33:01 How can we support growth for our team? 45:39 3) Setting up your team for success 56:13 What can do to set up our teams for success? 58:17 Recap 59:06 Questions 59:41 Q: Where is this idea of autonomy coming from? 1:08:31 Closing words from Jock Jock Busuttil is the founder of Product People Limited, an author and a conference speaker. You can find out more about Jock at https://jockbusuttil.com Product People Limited is a product management services company. We provide product managers on demand, coaching and training. We’ve been helping people build better products, more successfully, since 2012. If you’re trying to manage your product teams better, Product People can help. Contact us today at https://productpeo.pl/contact #productleadership #teammanagement #productmanagement

If you’re a product leader, you’ve probably grappled with the challenge of finding a way to measure the performance of the product managers in your team. In this talk for ProductBeats Sweden’s weekly webinar, Jock Busuttil talks through a method he and his team came up with collaboratively for identifying areas of strength and weakness that could provide opportunities for sharing experience with peers or 1-to-1 coaching. ** Don’t forget to subscribe to our channel (and click the bell) to be the first to see new product management videos from us! ** Chapters: 0:00 Introduction to Jock 0:51 Q: How do people evolve in product management? 2:54 How do we measure product management? 3:40 The Ministry of Justice Digital team 4:29 Stack ranks. A terrible idea 5:45 Hurray for diversity 7:35 The talent map 12:17 Personal development plans 15:01 The results 15:52 5 things we can learn 15:56 1) People performance is multi-dimensional 16:21 2) Don’t stack rank people 16:52 3) You want a diverse team 17:36 4) Spot opportunities to improve 18:06 5) Data tells a story 18:35 Where to find the toolkit 19:38 Self-assessments discussion 21:36 Q: How often to make assessments? 23:30 Closing words from Magnus Jock Busuttil is the founder of Product People Limited, an author and a conference speaker. You can find out more about Jock at https://jockbusuttil.com #productmanagement #performance #productleadership #governmentdigital Product People Limited is a product management services company. We provide product managers on demand, coaching and training. We’ve been helping people build better products, more successfully, since 2012. If you need to measure and improve the performance of your product managers, Product People can help. Contact us today at https://productpeo.pl/contact Filmed for ProductBeats July 2020. Talk content copyright 2012-2020 Product People Limited. All rights reserved. Primary edit by ProductBeats / Tolpagorni, secondary edit by Product People Limited.

Product management practice continues to evolve as advances in technology throw up new challenges for us to deal with. We have the additional responsibilities to provide psychological safety for our team, to create successful and ethical products, but ultimately to remember to be more human. In this talk for DevTalks Romania, Jock uses the ancient Greek myth of Prometheus and modern thinking about ethics in artificial intelligence and machine learning to illustrate what it means to be a good product manager. ** Subscribe to our channel (and click the bell) to be the first to see new product management videos from us! ** Chapters: 0:00 Introduction to Jock 1:06 (getting set up) 2:00 Jock’s intro 2:29 Once upon a time … 4:37 Our relationship with technology 5:21 Technology isn’t itself the problem 6:29 Why do we use tech to hide ourselves? 7:39 We need psychological safety 8:35 ‘Safer’ human interactions 9:38 Technology has no agenda 12:23 AI is only as good as the task we set it 16:12 A machine will adopt biases of data 17:04 Put users first 17:58 Ethical product management 18:16 Ethical dilemmas 21:53 5 ways to think more ethically 22:16 1) Do no harm 23:48 2) Protect user privacy 24:35 3) Keep things secure 24:52 4) Get informed consent 25:35 5) Keep data for minimum time 26:40 Recap 28:11 Q: Where does ethical thinking come in? 31:30 Q: What role should regulation play? 33:02 Q: An ethical weapon factory? Jock Busuttil is the founder of Product People Limited, an author and a conference speaker. You can find out more about Jock at https://jockbusuttil.com Product People Limited is a product management services company. We provide product managers on demand, coaching and training. We’ve been helping people build better products, more successfully, since 2012. If you need to be more human with your product management, Product People can help. Contact us today at https://productpeo.pl/contact Filmed at DevTalks Romania conference, Cluj-Napoca in May 2019. Talk content copyright 2012-2020 Product People Limited. All rights reserved. Primary edit by DevTalks Romania, secondary edit by Product People Limited. #productmanagement #ethics

Best product management practice in government organisations will look startlingly familiar to anyone who’s worked in a user-centric company. But what does it look like when the usual commercial drivers such as revenue, profits and investors are taken out of the picture? In government, product is borne out of transparency, quite a lot of cake and a fanatical desire to serve the needs of users. Join Jock Busuttil, former Head of Product for Ministry of Justice Digital and Government Digital Service (GDS) in the UK, as he discusses the acute challenges of culture clash. You’ll also discover what can be achieved by highly motivated, principled and capable people when they set an example for the rest of an organisation – or the entire Civil Service – to follow. In this webinar you will learn: – The benefits of transparency in all organisations – How to keep yourselves honest through peer reviews and published results – How continuous improvement applies to people as well as products ** Subscribe to our channel (and click the bell) to be the first to see new product management videos from us! ** Chapters: 0:00 Introduction 0:44 Context 3:00 The Ministry of Justice 3:40 Challenges of government digital 5:44 Freelancers vs civil servants 6:25 Brain drain 7:21 Overview of four topics 7:37 1) Building a community 12:37 More challenges 12:45 Culture clash 15:56 2) Open working 23:53 3) Keeping honest 25:34 4) Continuous improvement 27:26 Recap 30:50 Q: COVID-19 effect on open working? 32:49 Q: Recommended tools and methods? 35:23 Q: Interesting feedback from ministers? 37:44 Q: Benefits of a community of practice? 40:13 Q: How to balance cost vs value to users? 42:17 Q: Product and project managers working together? 46:08 Q: Other success metrics? Jock Busuttil is the founder of Product People Limited, an author and a conference speaker. You can find out more about Jock at https://jockbusuttil.com Product People Limited is a product management services company. We provide product managers on demand, coaching and training. We’ve been helping people build better products, more successfully, since 2012. If you’re trying to change your organisation’s product culture, Product People can help. Contact us today at https://productpeo.pl/contact #productmanagement #productleadership #governmentdigital

Jock Busuttil chats with Liz Blink and Jen Leibhart in this lively edition of Product Anonymous in Melbourne, Australia about how to escape from the stress when you find yourself in product management hell. Jock takes us through: – the symptoms that mean you’re in fact in product management hell – the likely causes of your predicament (problems with corporate strategy, alignment, measuring the wrong things, being scared of user research) – getting the hell out of hell – doing something about it ** Subscribe to our channel (and click the bell) to be the first to see new product management videos from us! ** Chapters: 0:00 Introduction to Jock 1:26 Jock’s product management hell 4:23 Are you in hell? Symptoms 12:35 Why are you in hell? Causes 28:49 Getting the hell out of hell 28:59 Clear corporate strategy 31:07 What to do when strategy is absent 37:06 Forming your strategy 37:23 User research 45:47 Product time horizons 49:33 Human outcome – product vision 51:20 So what? 54:51 Decide on type of product strategy 59:28 Experimentation 59:40 Convincing the Board 1:02:11 Recap 1:03:01 Questions Jock Busuttil is the founder of Product People Limited, an author and a conference speaker. You can find out more about Jock at https://jockbusuttil.com Product People Limited is a product management services company. We provide product managers on demand, coaching and training. We’ve been helping people build better products, more successfully, since 2012. If you need to save yourself from product management hell, Product People can help. Contact us today at https://productpeo.pl/contact #productmanagement #productstrategy #productleadership

A little teaser of Jock Busuttil talking to Liz Blink from Product Anonymous about one of the many corporate dysfunctions you might see if you’re in product management hell. Have you seen this one? We’re so sorry. ** Subscribe to our channel (and click the bell) to be the first to see new product management videos from us! ** The whole talk is available at https://youtu.be/ogZSu-od1vU Jock Busuttil is the founder of Product People Limited, an author and a conference speaker. You can find out more about Jock at https://jockbusuttil.com Product People Limited is a product management services company. We provide product managers on demand, coaching and training. We’ve been helping people build better products, more successfully, since 2012. If you need to save yourself from product management hell, Product People can help. Contact us today at https://productpeo.pl/contact

Jock Busuttil talks about 5 lessons he learnt while Head of Product for the UK’s Ministry of Justice Digital team. Through real examples of digital services his team created, Jock describes what it really means in practice to: 1. Put user needs first 2. Build an empowered team 3. Transform an organisation from the top down 4. Show, don’t tell 5. Improve continuously If you’re a product leader, you can take these lessons and apply them in your own company, particularly if you’re about to begin your own digital transformation. Don’t forget to subscribe to our channel (and click the bell) to be the first to see new product management videos from us! Chapters 0:00 Jock’s introduction 1:54 Ministry of Justice 2:31 Digitally transforming justice 4:08 MOJ Digital 6:47 5 ways to transform 7:55 1) Put users needs first 13:09 2) Build an empowered team 18:01 3) Transform from the top down … 19:49 … and from the bottom up 20:15 4) Show, don’t tell 24:10 5) Improve continuously 25:54 Recap 26:59 Questions Jock Busuttil is the founder of Product People Limited, an author and a conference speaker. You can find out more about Jock at https://jockbusuttil.com Product People Limited is a product management services company. We provide product managers on demand, coaching and training. We’ve been helping people build better products, more successfully, since 2012. If you need help with digital transformation, Product People can help. Contact us today at https://productpeo.pl/contact Filmed at Product Management Festival 2015 in Zürich, Switzerland. Talk content copyright 2012-2020 Product People Limited. All rights reserved. Primary edit by Product Management Festival, secondary edit by Product People Limited. #productleadership #productmanagement #governmentdigital