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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.
PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.
- PRODUCTHEAD: Treat AI agents like internsby Jock Busuttil on Monday, 27th October 2025» Delegate the same kinds of task to an AI agent as you would to an intern » Generative AI won’t help you find product differentiators » Evals are a way of checking the quality and effectiveness of your LLM and AI tools 
- PRODUCTHEAD: Skills we need to have, use and adaptby Jock Busuttil on Monday, 20th October 2025» Learning their skills hands-on is the best way to appreciate specialists’ roles » A good roadmap can be a valuable way of showing reliability and building trust » CEOs fall on a spectrum of ‘only assigning work’ and ‘collaborating with staff’ » Master the genAI tools relevant to your skillset before someone less experienced makes you redundant 
- PRODUCTHEAD: Take a walk in the landscapeby Jock Busuttil on Monday, 13th October 2025» Services are inherited, messy, and rarely a clean slate » There are different types of prioritisation, and we should consider them in combination » The knowledge economy is being upended by genAI 
- PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to askby Jock Busuttil on Monday, 6th October 2025» Why is it so hard to forecast return on investment (ROI) for a product? » ROI is not the only measure of product value » You can take account of uncertainty in your estimates in a systematic way 
- PRODUCTHEAD: When empowerment is a façadeby Jock Busuttil on Monday, 29th September 2025» Defend against short-termism by making your team’s strategic thinking visible » People are increasingly working to live, not living to work » Teams should only split their Decision Stack when their answers to “How?” diverge » Repetition and reward are intrinsic to behaviour change in teams 
- PRODUCTHEAD: Yanking, coupling, bubbles and massive gapsby Jock Busuttil on Monday, 22nd September 2025» Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity » Orgs drift between varying degrees of horizontal and vertical ‘coupling’ » We are arguably in 3 AI bubbles: speculative, infrastructure and hype » Better methods than roadmaps exist when there’s a broad gap between vision and execution 
- PRODUCTHEAD: Dealing with handwavy strategyby Jock Busuttil on Monday, 15th September 2025» Product managers have to fill the gap when strategy is absent » When taking a decision, first consider how reversible it it is » Communities of practice evolve through different stages, which need different approaches 
- PRODUCTHEAD: Ending the enshittification eraby Jock Busuttil on Monday, 8th September 2025» Fight enshittification by encouraging interoperability and openness in your product ecosystem » You can prove a concept by building something janky and cheap that shows it working for real » OKRs do not exist in isolation – context, strategy and culture set the scene 
- PRODUCTHEAD: Deliberately choosing to be differentby Jock Busuttil on Monday, 25th August 2025» People are rarely idiots — assume they’re rational actors with good intent » Sometimes you have to compromise on finding the ideal job » What truly differentiates you from the rest of the market when anyone can build anything? 
- PRODUCTHEAD: The right kind of fastby Jock Busuttil on Monday, 18th August 2025» A PM’s vibe coded prototype is just another way to dictate requirements to the team » Just because you can build features more quickly doesn’t mean you should build them » Greater strategic discipline than ever is needed to build worthwhile products 
- PRODUCTHEAD: Escaping ‘analysis paralysis’by Jock Busuttil on Monday, 11th August 2025» AI may help you ship faster, but validating what you shipped still takes time » In large complex organisations, transparent, written communication helps to avoid misinterpretation » A strategy is just a wishlist if you never actually follow through on a decision 
- PRODUCTHEAD: Ignoring or embracing complexity?by Jock Busuttil on Monday, 4th August 2025» There may be multiple ‘truths’ about the work depending on how different people frame it » Different groups of people will adopt strategy in stages, and have differing information needs » Fostering collaboration is the necessary first step for an organisation to work with more agility 

