I Manage Products blog
& PRODUCTHEAD newsletter
A regular dose of product management goodness.
I Manage Products for long-form articles, interviews and videos.
PRODUCTHEAD for a weekly free newsletter of the best product content.
- PRODUCTHEAD: Dealing with change
by Jock Busuttil on Tuesday, 1st September 2026» People change their own minds, you don’t do it for them » Behind a defensive…Read more →
- PRODUCTHEAD: Evals are just another rabbit holeby Jock Busuttil on Monday, 24th August 2026
» Evals are your way to check your AI is behaving » Writing evals is a…Read more →
- PRODUCTHEAD: Theory versus practiceby Jock Busuttil on Monday, 17th August 2026
» ‘Good’ product practice is boring – good and useful progress without drama » So you…Read more →
- PRODUCTHEAD: Understanding our defaultsby Jock Busuttil on Monday, 10th August 2026
» We have 4 behavioural defaults: emotion, ego, social and inertiaRead more →
- PRODUCTHEAD: To build or not to build?by Jock Busuttil on Monday, 3rd August 2026
» AI means product people should focus more on discovery and go-to-market » AI opens the…Read more →
- PRODUCTHEAD: The SaaSpocalypse ends not with a bang, but a whimperby Jock Busuttil on Monday, 27th July 2026
» The SaaSpocalypse won’t kill off vendors, but they will have to change their pricing strategy…Read more →
- PRODUCTHEAD: Organisational norms, behaviours and business modelsby Jock Busuttil on Monday, 20th July 2026
» Open and sustainable dialogue across roles leads to greater organisation coherence » An organisation’s business…Read more →
- PRODUCTHEAD: Managing up and downby Jock Busuttil on Monday, 13th July 2026
» Understand the needs of your audience to be more influential » Go-to-market execs won’t hear…Read more →
- 95: How to form a go-to-market strategy
by Jock Busuttil on Wednesday, 8th July 2026A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch.…Read more →
- PRODUCTHEAD: Moats and bridgesby Jock Busuttil on Monday, 6th July 2026
» When a measure becomes a target, it ceases to be a good measure » Product,…Read more →
- PRODUCTHEAD: AI usage and the ‘bottleneck’by Jock Busuttil on Monday, 29th June 2026
» In complex human systems the constraint is often policy, mindset, or coordination, not a single…Read more →
- PRODUCTHEAD: Who doesn’t love a good manifesto?by Jock Busuttil on Monday, 22nd June 2026
» AI is forcing us to adapt how we work in the face of greater information…Read more →