Author: Jock Busuttil

Jock is a freelance head of product, author and startup mentor with over seventeen years’ experience working in technology. He helps startups and larger organisations with digital transformation and to improve their product management practices, including Experian, BBC, University of Cambridge, and the UK’s Ministry of Justice and Government Digital Service (GDS).

He is the founder of Product People Limited, which provides product management consultancy and training. He is also the author of the popular book The Practitioner’s Guide to Product Management and the blog I Manage Products.

Season’s greetings from Product People!

SEASON’S GREETINGS AND WARMEST WISHES FOR 2015 Whether we’ve been helping you to create new products, set up your product processes, help you find your first product manager, mentor, train or write for you, on behalf of us all at

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New client case study: After The Flood

For most of 2013, Product People was working with data design agency After The Flood to help them deliver some amazing projects for their clients.  Here’s how we helped.

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Best wishes for the festive season from Product People

      SEASON’S GREETINGS AND WARMEST WISHES FOR 2014

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New client case study: Reuters Institute Digital News Report

Last week, The Reuters Institute for the Study of Journalism (RISJ) published this year’s Digital News Report.   Since 2012, the RISJ has been publishing an annual report on the consumption of traditional and digital news across different countries. It

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New client case study: SwiftServe

We recently helped Content Delivery Network (CDN) services provider, SwiftServe, to establish more robust product management processes, move to Agile and hire a full-time product director. Adam Twiss, the co-founder and CTO at SwiftServe, had this to say about us:

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Our team, clients and charities

I’ve taken the opportunity to add a few more sections to the Product People website recently, so that you can learn a little more about us and how we operate. Our Team You can now see what the Product People

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Best wishes for Christmas from Product People!

Season’s greetings! On behalf of Product People, I would like to thank you for your support and custom this year. I hope that you have a restful and festive Christmas and New Year, and I look forward to assisting you

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Building a solid product management foundation with SwiftServe

We’re helping SwiftServe to lay a solid foundation of product management process and to hire their first rock-star product manager so that they can accelerate their company’s growth and commercial success. SwiftServe is the latest in a string of successful

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Giving something back through mentoring

It’s extremely pleasing to write that we are now mentoring two talented entrepreneurs in the London startup scene. It’s always been a passion of mine to help others achieve their potential.  I regard it as a point of personal pride

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Our first month

I started Product People in October 2012 because I believed that companies, both large and small, sometimes need an experienced product manager to drop in and help out without the associated faff and expense of hiring one full-time. Now, before