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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.


PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


  • Cloud computing for non-technical product managers
    by Jock Busuttil on Thursday, 15th May 2025

    To understand how cloud computing works, we’re going to start with the basic building blocks and work our way up.

  • PRODUCTHEAD: Attitudes to technical literacy
    by Jock Busuttil on Monday, 12th May 2025

    » Choosing not to learn is a choice to be left behind » 4 types of “money story”: cost savings; upselling; new market; and customer satisfaction » Reflections on how we think about aspects of product management

  • PRODUCTHEAD: The pendulum swings back to business impact
    by Jock Busuttil on Tuesday, 6th May 2025

    » What product work will deliver the greatest positive impact for the business? » Rather than multiple levels of abstraction, team goals should be 1 step away from the corporate goal » Enabling teams can have impact by prioritising the teams doing the most impactful work

  • PRODUCTHEAD: Not bricking it – retiring a product with good grace
    by Jock Busuttil on Monday, 28th April 2025

    » Just over half of product managers surveyed rate themselves poor at retiring a product » Consider how people may continue using your product after it is retired, or the company exits » Activists are pushing to prevent companies from bricking devices reliant on cloud software

  • PRODUCTHEAD: Exponential growth is a myth
    by Jock Busuttil on Thursday, 24th April 2025

    » So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying) » Sustainable growth requires new products or built-in virality, not just more marketing » True exponential growth is rare and short-lived

  • PRODUCTHEAD: Is your subscription really a rental?
    by Jock Busuttil on Monday, 14th April 2025

    » 10 tactics for subscription value creation » 10 tactics for reducing subscription churn » When switching to a subscription model, initially costs will go up and revenue will decrease

  • PRODUCTHEAD: People problems and solutions
    by Jock Busuttil on Monday, 7th April 2025

    » A prototype expresses a product concept far better and quicker than a product requirements document (PRD) » People good at doing a thing themselves are not always good at building a system to do it » Work is craft: theoretical knowledge and practical experience combined

  • Navigating your product management career
    by Jock Busuttil on Wednesday, 2nd April 2025

    Ross Webb and I have been chatting about product management career progression. We cover topics including: » Thinking of visibility as a strategic competency, not self-promotion » Controlling your narrative through regular updates and more!

  • PRODUCTHEAD: What to consider when implementing AI in your product
    by Jock Busuttil on Monday, 31st March 2025

    » Implementing AI means assessing user needs and your data sources » AI technologies run the risk of creating harm — how are you planning for that? » LLMs and genAI open up new vectors for novel attacks that need to be countered

  • PRODUCTHEAD: Platform product management
    by Jock Busuttil on Monday, 24th March 2025

    » Platform product management dials everything up to 11 » A successful platform is continually evolving in line with user needs and emerging tech » Platform teams must recognise and respect the varying needs of their community of users

  • PRODUCTHEAD: Where does the time go?
    by Jock Busuttil on Monday, 17th March 2025

    » On a typical dev project, the reality is around 2-3x the original estimate » Trying to go faster when you’re already moving quickly has limited effect for a lot of effort

  • 94: New technology alone is not the answer
    by Jock Busuttil on Wednesday, 12th March 2025

    New technology is not going to suddenly make all the challenges facing an organisation disappear overnight. Why? Because more often than not, those challenges are social not technological. Technology alone rarely solves ‘people problems’.