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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.


PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


  • PRODUCTHEAD: The most popular of 2024
    by Jock Busuttil on Monday, 16th December 2024

    » Most read edition: ‘Showing your value’ — why to focus on high impact work » Edition with most clicks: ‘Enough handwringing already’ — let’s not write ourselves off as a profession quite yet » Most clicked article: ‘AI discovers that not every fingerprint is unique’ — upending a long-held belief in forensics

  • PRODUCTHEAD: What are we doing about …?
    by Jock Busuttil on Monday, 9th December 2024

    » “This is what we learned, and here’s how we’re going to adjust our plan” » As with strategy, studying and predicting the future isn’t an innate skill but a muscle you can build » AI will eventually have its “plane crash moment”

  • PRODUCTHEAD: How commercial does a product manager need to be?
    by Jock Busuttil on Monday, 2nd December 2024

    » Product managers need a blend of skills, of which commercial acumen is a part » Which does your company pay more attention to: the immediate or the long-term? » Selling to everybody is selling to nobody

  • What freelance product management is really like with Jock Busuttil
    by Jock Busuttil on Wednesday, 27th November 2024

    Off the back of his recent article for Mind The Product, Liam Smith interviewed me about my experiences in freelance product management. I started as a freelance product manager in 2012 when I founded Product People Limited, and had been blogging about product management for a couple of years before that. (You can read my first ever blog post if you like.)

  • PRODUCTHEAD: Should OKRs be boring?
    by Jock Busuttil on Monday, 25th November 2024

    » Accept that some customers will never migrate to your new platform » Products do not fail in vain if you learn something valuable in the process » In 1979 Intel realigned its 2000-strong company around a new set of objectives in just 2 weeks

  • PRODUCTHEAD: Minimalist product strategy
    by Jock Busuttil on Monday, 18th November 2024

    » Balancing opportunity with strategy in the midst of competing distractions is hard » You wouldn’t let genAI write your product strategy without checking it, right? » Product strategy discovery focuses on the problem space

  • Is coding in the open right for your organisation?
    by Jock Busuttil on Wednesday, 13th November 2024

    Coding in the open benefits public sector organisations and can yield a strategic advantage to commercial organisations also. I explore how and why.

  • PRODUCTHEAD: Strategy toolkit, disappointment and behavioural change
    by Jock Busuttil on Monday, 11th November 2024

    » Strategy is a coherent set of choices about what we’re going to do to achieve our vision » Negotiating estimates ultimately leads to disappointment — it will still take as long as it was going to » The necessary conditions for any behaviour to be enacted include capability, opportunity, and motivation

  • PRODUCTHEAD: The 3 pillars of product ops
    by Jock Busuttil on Monday, 4th November 2024

    » Product ops is an enabling function that streamlines the logistics of product management » It is particularly valuable in larger organisations with fragmented product practices » Product ops is just as focused on context as product management is

  • How do you ensure success as a freelance product manager on a short engagement?
    by Jock Busuttil on Wednesday, 30th October 2024

    As a freelance product manager, think about two things: how you can deliver value as quickly as possible, and how to ensure you do at least the one main thing they brought you in to do.

  • PRODUCTHEAD: Negotiating freelance day rates
    by Jock Busuttil on Monday, 28th October 2024

    » Companies hire freelancers because they need to address a specific issue or are not ready to commit to a full-time hire » Excel by being a problem-solver — pay close attention to potential clients’ challenges » Don’t apologise to your client for your (hopefully reasonable) day rate

  • PRODUCTHEAD: This too shall pass
    by Jock Busuttil on Monday, 21st October 2024

    » A pursuit of job stability can easily translate into an unproductive ‘inertia’ instead » Self-sealing arguments are no-win situations: every defence you make is co-opted the by other party as evidence you’re wrong