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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.
PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.
- PRODUCTHEAD: Pragmatism versus idealismby Jock Busuttil on Monday, 19th May 2025
» There’s a balance between motivating people to a goal and killing their enthusiasm with the gory detail » Just as with users and customers, we need to meet our peers where they are » In most complex organisations, product supports the organisation’s goals, not vice versa
- Cloud computing for non-technical product managersby Jock Busuttil on Thursday, 15th May 2025
To understand how cloud computing works, we’re going to start with the basic building blocks and work our way up.
- PRODUCTHEAD: Attitudes to technical literacyby Jock Busuttil on Monday, 12th May 2025
» Choosing not to learn is a choice to be left behind » 4 types of “money story”: cost savings; upselling; new market; and customer satisfaction » Reflections on how we think about aspects of product management
- PRODUCTHEAD: The pendulum swings back to business impactby Jock Busuttil on Tuesday, 6th May 2025
» What product work will deliver the greatest positive impact for the business? » Rather than multiple levels of abstraction, team goals should be 1 step away from the corporate goal » Enabling teams can have impact by prioritising the teams doing the most impactful work
- PRODUCTHEAD: Not bricking it – retiring a product with good graceby Jock Busuttil on Monday, 28th April 2025
» Just over half of product managers surveyed rate themselves poor at retiring a product » Consider how people may continue using your product after it is retired, or the company exits » Activists are pushing to prevent companies from bricking devices reliant on cloud software
- PRODUCTHEAD: Exponential growth is a mythby Jock Busuttil on Thursday, 24th April 2025
» So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying) » Sustainable growth requires new products or built-in virality, not just more marketing » True exponential growth is rare and short-lived
- PRODUCTHEAD: Is your subscription really a rental?by Jock Busuttil on Monday, 14th April 2025
» 10 tactics for subscription value creation » 10 tactics for reducing subscription churn » When switching to a subscription model, initially costs will go up and revenue will decrease
- PRODUCTHEAD: People problems and solutionsby Jock Busuttil on Monday, 7th April 2025
» A prototype expresses a product concept far better and quicker than a product requirements document (PRD) » People good at doing a thing themselves are not always good at building a system to do it » Work is craft: theoretical knowledge and practical experience combined
- Navigating your product management careerby Jock Busuttil on Wednesday, 2nd April 2025
Ross Webb and I have been chatting about product management career progression. We cover topics including: » Thinking of visibility as a strategic competency, not self-promotion » Controlling your narrative through regular updates and more!
- PRODUCTHEAD: What to consider when implementing AI in your productby Jock Busuttil on Monday, 31st March 2025
» Implementing AI means assessing user needs and your data sources » AI technologies run the risk of creating harm — how are you planning for that? » LLMs and genAI open up new vectors for novel attacks that need to be countered
- PRODUCTHEAD: Platform product managementby Jock Busuttil on Monday, 24th March 2025
» Platform product management dials everything up to 11 » A successful platform is continually evolving in line with user needs and emerging tech » Platform teams must recognise and respect the varying needs of their community of users
- PRODUCTHEAD: Where does the time go?by Jock Busuttil on Monday, 17th March 2025
» On a typical dev project, the reality is around 2-3x the original estimate » Trying to go faster when you’re already moving quickly has limited effect for a lot of effort