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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.
PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.
- PRODUCTHEAD: Is your subscription really a rental?by Jock Busuttil on Monday, 14th April 2025
» 10 tactics for subscription value creation » 10 tactics for reducing subscription churn » When switching to a subscription model, initially costs will go up and revenue will decrease
- PRODUCTHEAD: People problems and solutionsby Jock Busuttil on Monday, 7th April 2025
» A prototype expresses a product concept far better and quicker than a product requirements document (PRD) » People good at doing a thing themselves are not always good at building a system to do it » Work is craft: theoretical knowledge and practical experience combined
- Navigating your product management careerby Jock Busuttil on Wednesday, 2nd April 2025
Ross Webb and I have been chatting about product management career progression. We cover topics including: » Thinking of visibility as a strategic competency, not self-promotion » Controlling your narrative through regular updates and more!
- PRODUCTHEAD: What to consider when implementing AI in your productby Jock Busuttil on Monday, 31st March 2025
» Implementing AI means assessing user needs and your data sources » AI technologies run the risk of creating harm — how are you planning for that? » LLMs and genAI open up new vectors for novel attacks that need to be countered
- PRODUCTHEAD: Platform product managementby Jock Busuttil on Monday, 24th March 2025
» Platform product management dials everything up to 11 » A successful platform is continually evolving in line with user needs and emerging tech » Platform teams must recognise and respect the varying needs of their community of users
- PRODUCTHEAD: Where does the time go?by Jock Busuttil on Monday, 17th March 2025
» On a typical dev project, the reality is around 2-3x the original estimate » Trying to go faster when you’re already moving quickly has limited effect for a lot of effort
- 94: New technology alone is not the answerby Jock Busuttil on Wednesday, 12th March 2025
New technology is not going to suddenly make all the challenges facing an organisation disappear overnight. Why? Because more often than not, those challenges are social not technological. Technology alone rarely solves ‘people problems’.
- PRODUCTHEAD: Product-led sales / product value / context & intentby Jock Busuttil on Monday, 10th March 2025
» Switching to a product-led sales movement should not be a hard pivot but a blended transition » The product must demonstrate its own value regardless of whether sales people are involved » Intent adds nuance to the classic “strategic, execution, and planning” cascade
- PRODUCTHEAD: The right kind of conflictby Jock Busuttil on Monday, 3rd March 2025
» Conflict in product management is unavoidable » Some conflict is actually desirable and healthy » You can learn to assess and manage conflicts more constructively
- PRODUCTHEAD: New tech = new responsibilitiesby Jock Busuttil on Monday, 24th February 2025
» The negative effects of social media algorithms were an early warning for the consequences of generative AI » As product managers, we have a duty of care to our users » The unpredictability of genAI poses varying risks of harm to users depending on the context
- PRODUCTHEAD: I’ve solved the whole genAI problemby Jock Busuttil on Monday, 17th February 2025
» Comprehensive introductory training on large language models (LLMs) » Nonverbal communication can make assistive robots more effective » Practical suggestions to foster greater alignment between product and go-to-market teams
- PRODUCTHEAD: What a difference a year makesby Jock Busuttil on Monday, 10th February 2025
» Empowered teams don’t work without alignment » Transparency is a precursor for alignment and trust » A clear area of focus is needed to make OKRs effective