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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.
PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.
- Are developers vibe coding themselves out of a job?by Jock Busuttil on Wednesday, 11th June 2025
And is the increasing reliance by junior developers on AI coding assistants storing up a generational skills shortage for the future – ‘professional debt’, if you will?
- PRODUCTHEAD: Bridging cultural dividesby Jock Busuttil on Monday, 9th June 2025
» Different cultures communicate with varying directness; context heavily influences interpretation and meaning » Leadership, trust, and decision-making styles differ widely across cultural backgrounds and must be adapted to the team » Bridging cultural divides requires empathy, flexibility, and awareness of one’s own cultural lens
- PRODUCTHEAD: Structuring teams for the work — team topologies and taxonomiesby Jock Busuttil on Monday, 2nd June 2025
» Organisational changes will reveal weak spots in the current ways of working before you adapt them » Structure teams differently based on the nature of the work » There is value in using shared language to describe how teams differ
- PRODUCTHEAD: “It was at that moment he knew …”by Jock Busuttil on Wednesday, 28th May 2025
» Be comfortable not having all the answers; trust your team » Prioritise the customer when balancing B2C/B2B decisions » Counteract your cognitive bias towards adding complexity by subtracting
- PRODUCTHEAD: Pragmatism versus idealismby Jock Busuttil on Monday, 19th May 2025
» There’s a balance between motivating people to a goal and killing their enthusiasm with the gory detail » Just as with users and customers, we need to meet our peers where they are » In most complex organisations, product supports the organisation’s goals, not vice versa
- Cloud computing for non-technical product managersby Jock Busuttil on Thursday, 15th May 2025
To understand how cloud computing works, we’re going to start with the basic building blocks and work our way up.
- PRODUCTHEAD: Attitudes to technical literacyby Jock Busuttil on Monday, 12th May 2025
» Choosing not to learn is a choice to be left behind » 4 types of “money story”: cost savings; upselling; new market; and customer satisfaction » Reflections on how we think about aspects of product management
- PRODUCTHEAD: The pendulum swings back to business impactby Jock Busuttil on Tuesday, 6th May 2025
» What product work will deliver the greatest positive impact for the business? » Rather than multiple levels of abstraction, team goals should be 1 step away from the corporate goal » Enabling teams can have impact by prioritising the teams doing the most impactful work
- PRODUCTHEAD: Not bricking it – retiring a product with good graceby Jock Busuttil on Monday, 28th April 2025
» Just over half of product managers surveyed rate themselves poor at retiring a product » Consider how people may continue using your product after it is retired, or the company exits » Activists are pushing to prevent companies from bricking devices reliant on cloud software
- PRODUCTHEAD: Exponential growth is a mythby Jock Busuttil on Thursday, 24th April 2025
» So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying) » Sustainable growth requires new products or built-in virality, not just more marketing » True exponential growth is rare and short-lived
- PRODUCTHEAD: Is your subscription really a rental?by Jock Busuttil on Monday, 14th April 2025
» 10 tactics for subscription value creation » 10 tactics for reducing subscription churn » When switching to a subscription model, initially costs will go up and revenue will decrease
- PRODUCTHEAD: People problems and solutionsby Jock Busuttil on Monday, 7th April 2025
» A prototype expresses a product concept far better and quicker than a product requirements document (PRD) » People good at doing a thing themselves are not always good at building a system to do it » Work is craft: theoretical knowledge and practical experience combined