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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.


PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


  • PRODUCTHEAD: A little (self-)respect
    by Jock Busuttil on Monday, 25th March 2024

    » Product people are tired of being held up to unrealistic standards » It important to remember what’s in your control and what isn’t » Now is the time to be extra rigorous with finding product-market fit

  • PRODUCTHEAD: Product-led growth product management (wut?)
    by Jock Busuttil on Monday, 18th March 2024

    Product-led growth: » is a strategy where the product itself sells itself through features and usability » can create self-perpetuating growth loops » can be even more effective when combined with growth product management company-wide

  • I want to update my pricing strategy. Where do I start?
    by Jock Busuttil on Tuesday, 12th March 2024

    “I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?”

  • PRODUCTHEAD: On brand
    by Jock Busuttil on Monday, 11th March 2024

    » Brand provides emotional context, which creates a contact between you and your customers » Brands evoke a subtle mix of people’s hopes, dreams and aspirations » Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture

  • PRODUCTHEAD: When everyone’s using genAI to apply for jobs
    by Jock Busuttil on Monday, 4th March 2024

    » Larger companies are far more likely to hire for intern, junior or associate level PM positions, but competition will be greater » Product success comes from the way its product manager makes decisions, thinks, communicates and relates

  • PRODUCTHEAD: A deep dive into crowdfunding
    by Jock Busuttil on Monday, 26th February 2024

    » “First comes the crowd, then comes the funding.” — Brad Guigar » Done well, a crowdfunding campaign helps with market validation and publicity, as well as raising cash » Make sure you repay your campaign backers’ loyalty, faith, and patience

  • PRODUCTHEAD: Navigating change
    by Jock Busuttil on Monday, 19th February 2024

    » Navigating change is hard because we don’t want to be seen as villains » Don’t simply cut-and-paste another company’s organisational model without understanding the context » Consider how the members of your team will understand the change, embrace it, and work through it

  • How do I make my product roadmap a better communication tool?
    by Jock Busuttil on Wednesday, 14th February 2024

    “My product roadmap is not getting the right information across to other people in my company. How can I improve it?”

  • PRODUCTHEAD: In search of deeper alignment
    by Jock Busuttil on Monday, 12th February 2024

    » A precursor to alignment is a clear product strategy » Alignment needs you to tell the same story over and over » Creating an assumption map can help to verify whether the team is actually aligned

  • PRODUCTHEAD: What if …?
    by Jock Busuttil on Monday, 5th February 2024

    » Scenario analysis frees you to consider how things would be different without limiting constraints » Innovation can occur when challenging received wisdom on what is possible or not » Scenario analysis can also help you to consider alternate strategies in a dynamic market

  • PRODUCTHEAD: Beliefs and uncertainty
    by Jock Busuttil on Monday, 29th January 2024

    » In business, certainty tends to be rewarded, even if artificial » Beliefs save cognitive effort and so are difficult to dislodge » The scientific method allows us to constructively try to disprove beliefs » We can retrain ourselves not to associate uncertainty with negative outcomes

  • PRODUCTHEAD: A red team mindset
    by Jock Busuttil on Monday, 22nd January 2024

    » A red team mindset benefits information gathering, sense-making, decision-taking and planning » Red teaming is similar to ethical hacking, in which a simulated attack uncovers flaws » Consquence scanning is a technique for clarifying intended and unintended effects of your product