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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.
PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.
- PRODUCTHEAD: A quick overview of discoveryby Jock Busuttil on Monday, 15th April 2024
» Have a bias to test, learn, and to put code in production » Feed what you learn from exploring solutions back into your understanding of the problem » Help stakeholders visualise their ideas to make them easier to challenge, assess risk and test out
- 92: Moving up to a CPO or VP Product roleby Jock Busuttil on Wednesday, 10th April 2024
Stepping up to a CPO or VP Product role doesn’t so much change what you do. Rather it amplifies everything. This guide lets you know what to expect.
- PRODUCTHEAD: A reality checkby Jock Busuttil on Monday, 8th April 2024
» Customers care about your mission, less about how you’re achieving it » For rapid feedback in discovery, ship and learn from more users, earlier » Changing something that’s been that way for years is hard because of the inertia behind it
- PRODUCTHEAD: A little (self-)respectby Jock Busuttil on Monday, 25th March 2024
» Product people are tired of being held up to unrealistic standards » It important to remember what’s in your control and what isn’t » Now is the time to be extra rigorous with finding product-market fit
- PRODUCTHEAD: Product-led growth product management (wut?)by Jock Busuttil on Monday, 18th March 2024
Product-led growth: » is a strategy where the product itself sells itself through features and usability » can create self-perpetuating growth loops » can be even more effective when combined with growth product management company-wide
- I want to update my pricing strategy. Where do I start?by Jock Busuttil on Tuesday, 12th March 2024
“I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?”
- PRODUCTHEAD: On brandby Jock Busuttil on Monday, 11th March 2024
» Brand provides emotional context, which creates a contact between you and your customers » Brands evoke a subtle mix of people’s hopes, dreams and aspirations » Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture
- PRODUCTHEAD: When everyone’s using genAI to apply for jobsby Jock Busuttil on Monday, 4th March 2024
» Larger companies are far more likely to hire for intern, junior or associate level PM positions, but competition will be greater » Product success comes from the way its product manager makes decisions, thinks, communicates and relates
- PRODUCTHEAD: A deep dive into crowdfundingby Jock Busuttil on Monday, 26th February 2024
» “First comes the crowd, then comes the funding.” — Brad Guigar » Done well, a crowdfunding campaign helps with market validation and publicity, as well as raising cash » Make sure you repay your campaign backers’ loyalty, faith, and patience
- PRODUCTHEAD: Navigating changeby Jock Busuttil on Monday, 19th February 2024
» Navigating change is hard because we don’t want to be seen as villains » Don’t simply cut-and-paste another company’s organisational model without understanding the context » Consider how the members of your team will understand the change, embrace it, and work through it
- How do I make my product roadmap a better communication tool?by Jock Busuttil on Wednesday, 14th February 2024
“My product roadmap is not getting the right information across to other people in my company. How can I improve it?”
- PRODUCTHEAD: In search of deeper alignmentby Jock Busuttil on Monday, 12th February 2024
» A precursor to alignment is a clear product strategy » Alignment needs you to tell the same story over and over » Creating an assumption map can help to verify whether the team is actually aligned